1. CHAPTER TWO THE GROWTH OF PUBLIC RELATIONS In the Beginning…..

2. 2-2 Public Relations Evolution due to: Growth of big institutions The rights of all individuals Technology and communications Growth of public opinion and democracy Internet and World Wide Web connections

3. Periods of Historical Significance

4. 2-4 Periods of Historical Significance Ancient contributions: Greek sophists and oratory Roman persuasive techniques Pope Gregory XV and propaganda

5. 2-5 American Beginnings Committees of Correspondence Boston Tea Party The Federalist Papers Bill of Rights

6. 2-6 “The Public Be Fooled Era” P.T. Barnum  Master publicist  Staged events

7. 2-7 Press Agentry Amos Kendall First presidential press secretary Part of Jackson’s Kitchen Cabinet The Globe

8. 2-8 Advent of the Muckrakers The Jungle by Upton Sinclair History of the Standard Oil Company by Ida Tarbell McClure’s Magazine

9. 2-9 Why did American businesses need to be watched by outsiders? Clue: Trust-busting

10. 2-10 Who were the robber barons? Clue: Wealth=Power

11. 2-11 “Public Be Informed Era” Ivy Ledbetter Lee, Father of Modern Public Relations  Declaration of Principles Not Secret Not Advertising Accurate and Open

12. Modern Public Relations Publicity Era

13. 2-13 Public Relations gets a start from government President Wilson creates the Creel Committee Creel Committee led by George Creel

14. 2-14 Counseling Publicity Bureau established in l900 First Publicity Agency l902

15. 2-15 Counseling Era Edward L. Bernays, public relations scholar  Taught the first course at NYU  Wrote the first seminal works in public relations Crystallzing Public Opinion

16. 2-16 Counseling Era Edward L. Bernays married to first “mother” of public relations  Doris E. Fleischman Together they built a national top agency

17. 2-17 What famous relative did Bernays claim as his uncle? Clue: Taboos

18. 2-18 Public Relations Evolution Growth of large institutions and responsibility Increased changes, conflicts, and confrontations among interest groups Awareness of sophisticated communications technology Growth of public opinion and spread of global democracy Growth of the Internet and World Wide Web

19. 2-19 Public Relations Education 200 Communication and Journalism programs offer concentrated studies in public relations  Up from 12 schools in l951  The Public Relations Society of America organized in l947, 20,000 members in 117 chapters nationally  The Public Relations Student Society of America formed in l968 and has 6,500 student members at 220 colleges and universities

20. 2-20 Why is public relations history important to the practice today? Clue: Roots

21. 2-21 What is the significance of press agentry, publicity, and counseling to the practice of public relations? Clue: Historical markers

22. 2-22 How did the World Wars play a role in the growth of public relations? Clue: Counselors seeded

23. 2-23 Can you win at the deck of cards? Identify the public relations historical figure with the card. Exercise