1. Marketing

2. Finding a target market https://www.youtube.com/watch?v=13- Rqjt5kwg https://www.youtube.com/watch?v=13- Rqjt5kwg What is the target market for this commercial? Try to be very specific.

3. Listerine

6. Toward the marketing concept Production orientation Product orientation Sales orientation Customer orientation How to make it? What to make? How to sell it? What do customers need?

7. The marketing mix

8. The marketing mix for goods: the 4 Ps Price Promotion Product Place The marketing mix for services: 7 Ps Price Promotion Product Place Process Physical evidence People

9. The marketing mix Watch and take notes: Why is it important that all 4 Ps are well set when marketing a product? https://www.youtube.com/watch?v=JIirzTdae y4 (from 3:29) https://www.youtube.com/watch?v=JIirzTdae y4

10. Brands https://www.youtube.com/watch?v=sQLlPC_ alT8 https://www.youtube.com/watch?v=sQLlPC_ alT8 What is a brand? How do people relate to brands?

11. Watch and answer the questions http://www.youtube.com/watch?v=b7c27ikbR20 http://www.youtube.com/watch?v=b7c27ikbR20 1. Why was it necessary to change the advertising of Marlboro? 2. What was the originial target market of Marlboro? 3. Who did they decide to concentrate on afterwards? 4. Why did the new icon fit the new target market? 5. What was the result of the changed advertising? 6. Retell the story of the Ford Edsel. Why didn’t advertising help with sales?