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Bluegiga: Module Products Overview Tim Eskew | February 2015
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2Silicon Labs Confidential SYSTEMS Network Access DEVICES Connectivity SHORT RANGE WIRELESS CONNECTIVITY BLUEGIGA MODULES Embedded modules for short range wireless connectivity
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3Silicon Labs Confidential Bluegiga at a glance Overview Located in Espoo, Finland, 40 people 2014: €20.7M, >10% EBITDA, 25% CAGR past 3 years Outsourced manufacturing with ISO9001 : 2008 Quality Management System More than 1500 customers in all geographies serving major OEMs in various industries Medical Industrial Point of Sale Consumer Electronics Industrial Automotive Aftermarket
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4Silicon Labs Confidential History
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5Silicon Labs Confidential We deliver innovation with focused value added offerings: Robust, predictable RF performance Integrated, in-house developed, feature-rich software stacks Broad set of simple tools for application design and development Highly skilled / knowledgeable support staff to ease integration Radios Software Tools People INNOVATION AND VALUE
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6Silicon Labs Confidential Module Customers Cost effective for new products /low volume applications Faster ”time-to-market” with significantly less design risk Requires minimal NRE and RF expertise Significant certification savings Software stacks enable unique, customer specific features/product capabilities Chipset Customers Migration path for higher volume devices Easy and safe cost reduction from module-based designs Software/firmware re-use Future software/stack upgrades reduces obsolescence risk Lower overall design risk Create Long-Term Value for Customers Extending customer lifetime by offering upgrade path that suits each customer’s need
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7Silicon Labs Confidential BLUETOOTH 4.0 CLASSIC BLUETOOTH WIFI BLUEGIGA OFFERINGS
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8Silicon Labs Confidential Additional Valuable Module Features All Bluetooth products fully Bluetooth certified Controller Subsystem & Host Subsystem -40C to +85C operating temperature FCC, CE, IC, South Korea, Japan, Brazil for most modules Low cost development kits available for all products
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9Silicon Labs Confidential Typical Customer Profile Time to market is key program attribute EAUs typically less than 100K Limited/no in house RF expertise Limited/no knowledge of Bluetooth or WiFi Performance and ease of use valued over absolute lowest cost
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10Silicon Labs Confidential Typical Applications Sports and fitness equipment Audio streaming Medical devices Smart home accessories Automotive aftermarket accessories
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11Silicon Labs Confidential Example Customers Health & WellnessProximity MarketingPoint of SaleIndustrial Audio & VideoSports & FitnessAutomotive More than 1,500 Customers
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12Silicon Labs Confidential Typical objections/questions Why is your module more expensive than a chipset Are your modules certified? Why use a module when it’s easy to design in a chipset? Do I have to pay extra for your software? Do you have development kits? Do you have an SDK & where can I get it? Do you have any example mobile apps? How do I get support?
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13Silicon Labs Confidential Why our modules? Broad line of Bluetooth Classic, Bluetooth Smart, Bluetooth Smart Ready, and WiFi modules Robust, feature rich software stacks developed in house Great RF performance Reliable & Interoperable High quality Excellent range Great service!
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14Silicon Labs Confidential What’s next? Visit Bluegiga.com to learn more about our module capabilities Identify target customers Engage regional Bluegiga team to help determine customer/product fit & work opportunities jointly Promote module capabilities to partners Attend product training in coming months
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Thank You
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Classic Bluetooth Offerings
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WT12, WT11i, WT41 Bluetooth® 2.1+ EDR compliant RF Specifications – TX power : +3 dBm, 17dBm or 19dBm – RX sensitivity -83 dBm or -93dBm – Chip antenna or u.FL Interfaces – 6 GPIO & PCM Audio Integrated iWRAP 5.5 Bluetooth stack – Host inteface via UART – Simple ASCII interface – Supports 12 Bluetooth profiles including SPP, HID, IAP, and HFP Target Applications – Medical devices – POS Devices – M2M telemetry – Cable replacement – Headsets Data Modules
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Bluetooth® 3.0+ EDR compliant RF Specifications – TX power : +6.5 dBm – RX sensitivity -90 dBm – Chip antenna or U.FL connector Interfaces – Analog, SPDIF, & I2S Audio Interfaces – 10 GPIO Built in battery charger Integrated DSP Integrated iWRAP 6.0 Bluetooth stack – Host inteface via UART – Simple ASCII interface – Supports 13 profiles including A2DP, HFP, HSP, and AVRCP – Optional Codecs CVC® aptX® & AAC Target Applications – Sound bars – Mono/Stereo headsets – Handsfree devices WT32i Bluetooth Audio Module
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WiFi Offerings
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RF Specifications – +17dBm TX power – -97dBm receive sensitivity – Chip antenna or U.FL connector Linux Drivers – SDIO Interface – Client or AP Mode – WPA, WPA2, WPA Enterprise Target Applications – Tablets & PDAs – POS devices – Digital cameras – Wireless audio – Video cameras WF111 802.11 B/G/N MAC/PHY Module
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RF Specifications – +17dBm TX power – -97dBm receive sensitivity – Chip antenna or U.FL connector Integrated TCP/IP stack – Host inteface via UART, USB, SPI – Binary API – Web server – Client or AP Mode – WPA, WPA2, WPA Enterprise – Onboard application hosting Target Applications – POS Terminals – Barcode scanners – Smart meters – Smart Home – Medical devices – Picture frames WF121 802.11 B/G/N TCP/IP Module
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Bluetooth Smart Offerings
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BLE112, BLE113, BLE121LR RF Specifications – 0dBm, +3dBm or +8dBm TX power – -92dBm or -98dBm receive sensitivity – Chip antenna or U.FL connector – 18 to 38ma TX current Peripheral Interfaces – UART, USB, SPI, I2C, GPIO,PWM, ADC, Timers, Op-amp, Temperature sensor Integrated Bluetooth Smart stack – Onboard application support – OTA – Up to 8 connections – Central or Peripheral – Binary API over UART Target applications – Sports and fitness – Medical devices – Real time location – Smart Home – Remote controls – Wireless sensing Bluetooth Smart Modules
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RF Specifications – +0dBm TX power – -89dBm receive sensitivity – RF Trace Antenna 17x12mm USB 2.0 CDC device Integrated Bluetooth Smart stack – Onboard applications – Up to 8 connections – Central or Peripheral – Binary API over USB Target applications – Medical device – Sports and fitness – Proximity/Beacons – Computer security BLED112 Bluetooth Smart USB Dongle
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Bluetooth Smart Ready Offerings
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RF Specifications – +11dBm TX power – -94dBm receive sensitivity – Chip Antenna 11 mm x13.9 mm Peripheral interfaces – UART, SPI and I2C serial interfaces – GPIO, PWM, ADC and timers Integrated Bluetooth Smart Ready stack – SPP & IAP Profiles – BLE GATT/ATT – Onboard application support – Binary API over UART or SPI Target applications Medical device POS Devices M2M Telemetry Sports and fitness BT121 Bluetooth Smart Ready Module PRELIMINARY
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RF Specifications – +8dBm TX power – -89dBm receive sensitivity – Chip Antenna 9.3 x13.05 mm HCI over USB (no onboard stack) Target applications – Tablets – POS terminals BT111 Bluetooth Smart Ready HCI Module
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