3. Indian Chinese Association For Culture, Welfare and Development

4. The Dragon Boat Festival

6. What is the Dragon Boat Festival? Why is it celebrated? How is it celebrated around the world?

7. Why not Kolkata?

8. The Chinese in Kolkata Calcutta is known to have the first and only Chinatown in India. The Chinese have contributed to the city with skilled carpentry, quality leather shoes, silk, tea, food and much more! From more than 26 000 in 1941 to less than 5000 Chinese currently residing in India (Xing et al, 2013). The city is losing its cosmopolitanism, history and multi-cultural heritage.

9. “Kolkata offers several interesting ways to start the day, but few as fascinating and delicious as breakfast at the Chinese market …this living tribute to Kolkata’s cosmopolitan identity still remains resoundingly robust” Natgeotraveller “Steaming yummy Chinese breakfast at an unbelievable price.” kolkatatraveller.com “To experience this culinary explosion on your palate, you only have to come as far as Tiretti Bazaar…” India Today The Tirreta Bazaar Food Market

10. Indian Chinese Food Fusion

11. Reviving Tiretta Bazaar through a unique Carnival

12. Unique Homemade Food

13. Dance Singing Chinese Calligraphy Children’s drama & Many more… Special Cultural Events

14. Kolkata Dragon Boat Festival 2015 Location: Tirreta Bazaar Market, Kolkata. Date and Time: Sunday, 21st June 2015, 05:00pm-10 pm.

15. Case Study: Park St. Christmas Carnival

16. How can this festival benefit your company? 1. This festival is the first step in redeveloping China Town, an important tourist site – be a part of this change! 2. The festival is a landmark public event - maximize exposure and reach out to the youth

17. How can we collaborate? Spread the word on your social networks! Sponsorships, in-kind and monetary contributions are most welcome! How can we collaborate?

18. Thank You!