1. Basic Orientation and Program Learning Workshop
READ
Reading Enhancement for Advancing Development
Basic Orientation and Program Learning Workshop
Communication, Branding and Marking

2. Presentation Outline Why Communication?
Comparison between types of Communication
SC Communication
What is branding and marking?
USAID Branding
SC Branding
READ Branding
Rules of about photographs
Press Release Formats
Other Branding Issues

3. Why Communication?
Share a common and smooth platform to disseminate information as well as communicate values, messages and achievements to all stakeholders to reduce ambiguity and skeptics while inducing change of behavior.

4. Different Types of Communication
Source: Mefalopulos, Paolo Development Communication Sourcebook : Broadening the Boundaries of Communication. Washington, DC : World Bank. © World Bank. License: Creative Commons Attribution CC BY 3.0.

5. SC Communication

6. Branding Vs. Marking
“Branding” refers to how a program or project is named and positioned, who it is from, it also identifies sponsor of the work
“Marking” refers to applying graphic identities or logos to program materials to visibly acknowledge contributions

7. USAID Branding and Marking
2 THINGS, LOGO AND ‘From the American People’
Logos can be found at

8. USAID logos

9. SC Branding and Marking
LOGO

10. SC Branding and Marking
COLOR

12. READ Branding and Marking
Reading Enhancement for Advancing Development
In Bangla:

13. READ Branding…..continued
READ LOGO
COLOR FORMAT
YELLOW                : 0C 18M 100Y 0K
RED                    : 0C 100M 100Y 0K
GREEN                  : 65C 0M 100Y 0K
GREY                     : 30C 4M 0Y 40K
BLACK                   : 0C 0M 0Y 100K

14. READ Branding…..continued
Tools that we may use to promote READ
Program Events
Reports
Training Materials
Communication Materials: Brochure, Notebook, Sticker, Banners, Pen, Folders, Invitation Cards etc.
SMS and Social Networks

15. Upcoming Communication Tools
Program Website (
Monthly Online Newsletter
Facebook and Twitter

16. Rules about Photographs
Type
Consent/Permission
Credit
Whose picture and where and when taken
Individual
Written from Parents
Required
Group
Not Required
Events
Collected from other source
Depends
Required/Mention source

17. Press Release

18. Other Branding Issues READ Introduction: English and Bangla
SC Bangla Words and Spellings
Signature: