1. PR, Social Media & Events Workshop

2. WorkshopsProposed Date Introduction workshop / The Food & Drink Sector 31 st October PR, Social Media & Events14 th November Pricing & Profitability9 th January Best Practice Visit21 st January Product Evaluation / Product & Market Testing 20 th February Managing a small business – HR & people management 6 th March Approaching your customer27 th March Packaging & Labelling24 th April Investment, Grants, Funding & Business Growth 15 th May Creating Development Plans5 th June Workshop Programme

3. Workshop Outline Attending events The event calendar Events – Benefits and Barriers Lesson Learned Planning for success Social Media PR

5. Types of event – Where do you start? Business to Business: Generic, Market Focussed, Product Focussed Business to Consumer: eg Farmers’ Markets, Food Festivals Others?

6. Choosing the right event Which events do you attend? What are the benefits of attending events? What are the barriers to attending events?

7. Choosing the right event What should you consider when choosing the right event for your business?

8. © Stephen Whitelaw 2010 Getting the message right!

9. Your brand is important

10. Event Planning What are the objectives? Who should lead? What does the event lead need / require?

11. Planning your stand What is required when planning an effective stand? Have you considered your staff!!!!

14. After the event How can you measure success?

15. Planning for Success Project objectives Selecting the right event Event planning Activity on site Follow up activities Measuring success

16. Public Relations Public relations is the marketing communications function which carries out programmes designed to earn public understanding and acceptance - it is an integral part of the export marketing effort. Carefully planned campaign to receive favourable editorial mention - cheaper than using advertisements.

17. Public Relations Material often prepared on new products new plants Accomplishments personnel in the local market role of company as local employer contribution company makes to local/national economy

18. Public Relations Can be highly effective as a promotional tool: Focus has to be on the story Journalists often keen on pre-prepared pieces Save our dram

19. Thank you See you on the 9 th January