1. Friendly, Easy-Going, and Smart Too
Why Analytic Modeling in the Cloud Is Your New Best Friend
Andrew Flint
Senior Director, Product Management
FICO

2. Real, easy, cost-effective, safe. Better than what you’re using now.
Modeling in the Cloud?
Real, easy, cost-effective, safe.
Better than what you’re using now.

3. Data Science Is Red Hot
Data Science Isn’t Easy
Why the Cloud Helps
Overview of Modeling Tools in FICO® Analytic Cloud
Demo: FICO® Analytic Modeler Scorecard

4. That Data Science Is So Hot Right Now
Bigger and faster
Deeper and more diverse
Ubiquitous
Analytics
Rapidly evolving techniques
Deep and machine learning
Easier wrappers
Smart is the new sexy
Better decisions
Delighted customers
Image:

5. Gravity Also Exists Increased scrutiny and regulatory pressure
Greater demands for
Transparency
Access
Collaboration
Continual clamp-down by IT
Desktop control
Information security
Inevitably long queues
Time waits for no data scientist
© 2014 Fair Isaac Corporation. Confidential.

6. Advantages of Cloud Instant on Elastic and scalable Collaborative
Regular, painless updates
Continual analytic innovation
Connected
Easy to use
Cost-effective
What about security, reliability?
Criteria
Handsome
Outgoing
Smart
Tidy
Loves animals
Outdoorsy
Score ✓
Criteria
Great with kids
Honest
Loyal
Great cook
Adventurous
Camera-ready
Score ✓

7. Decade of Success Delivering Analytic Tools in the Cloud
Ten year record of success
Proven reliability, security and accuracy for many top-tier banks
Direct engagement & support in cloud
Great platform for collaboration
Centralized project repository
Easy software upgrades
High satisfaction: Xeno Xealots!
Now part of Analytic Modeler family

8. FICO® Analytic Cloud
What Does it Enable?

9. Analytic Tools in the FICO® Analytic Cloud
Suite of tools to
Explore data,
Derive predictive models,
Design decision strategies,
For analysts with a wide range of needs and backgrounds, and
Execute those assets in the cloud as services

10. Analytic Modeling Tools Available in the Cloud
What is it?
USL*
FICO® Analytic Modeler Scorecard
FICO® Analytic Modeler Scorecard Professional
FICO® Analytic Modeler Decision Trees Professional
FICO® Analytic Modeler for R
FICO® Analytic Modeler for Text coming soon!
FICO® Big Data Analyzer coming soon!
*User sophistication level, scientifically quantified as propeller heads

11. Turning Analytic Discoveries into Better Decisions
Business Applications
Marketing
Origination & Underwriting
Customer Management
Fraud
Collections & Recovery
Claims Management
Historical Data
Analytic Modeling Environment

12. FICO® Big Data Analyzer
For analyst teams to discover insights from data on Hadoop
Integrate, explore and visualize any data
Find and re-use analytic assets
Export insights to operational systems
Extend with standards-based components
Use from any browser
Deploy on-premises or in the cloud

13. FICO® Analytic Modeler Scorecard
Powerful machine learning for business analysts in the cloud
Easily derive insights using advanced predictive modeling techniques
Produce scorecards and boosted tree ensembles
Discover key predictive drivers with 2-d and 3-d visualizations
Calculate scores in real-time or batch for better decisions

14. FICO® Analytic Modeler Scorecard Professional
Sophisticated predictive modeling for highest value business problems
Designed for experienced business analysts
Great control over modeling process, with automated documentation
Refine models using pattern constraints, competing objectives, reject inference, and auto versioning
New in release 6: SubPop Explorer, model export to DMP, Blaze, TRIAD & PMML

15. FICO® Analytic Modeler Decision Trees Professional
Advanced strategy decision tree development for intelligent customer strategies
Derive action-oriented strategy trees with empirical acumen
Visually build, compare and improve strategies
Refine strategies and actions using multiple business metrics
Designed to simply work the way you think
Publish strategies to decision management applications

16. FICO® Analytic Modeler for Text
Unlock powerful value from unstructured data sources
Draw insights from text using entity extraction and sentiment analysis
Actively find patterns with fast interactive search
Analyze s, reviews, social media and call center transcripts
Extract key content, enhance predictions and improve decisions

17. FICO® Analytic Modeler for R
Open source R in the cloud for skilled data scientists
Broad power of R in a powerful interactive IDE
Tremendous breadth of analytic algorithms
Access CRAN repository of 5,000+ packages
Easily enable downstream execution of analytics as web services

18. Demo
FICO® Analytic Modeler Scorecard

19. Summary Cloud is happening
Our Analytic Modeler suite provides powerful, rapidly evolving analytic tools
Very low barriers to entry
Free trials
Instant-on
Integrated with apps on and off the cloud

20. Thank You!
Andrew Flint
Senior Director, Product Management
FICO

21. Learn More at FICO World
Related Sessions
Adding Text to the Analytics Mix; Friday, 10:30am
Improvements in Recommendation Systems; Friday, 11:45am
The Future of Customer Personalization; Friday, 11:45am
Products in Solution Center
FICO® Analytic Modeler
FICO® Big Data Big Data Analytics kiosk
Experts at FICO World
Lamar Shahbazian, Product Management
Colette Glaeser, Product Management
Martin Hall, Product Management
Osvaldo Driollet, Analytic Science
Shafi Rahman, Analytic Science
Gerald Fahner, Analytic Science
White Papers & Blogs
Building Powerful Predictive Scorecards
The Era of Intimate Customer Decisioning is at Hand
Analytics & Optimization

22. Please rate this session online!
Andrew Flint