Download presentation
Presentation is loading. Please wait.
Published byTimothy Lawson Modified over 9 years ago
1
@IamLaraMorgan Think BIG Start SMALL Act NOW! LARA MORGAN
2
@IamLaraMorgan 1991 Established Pacific Direct – no plan Applied focus Innovating through challenging times 2004 Failed to sell… 2008 SOLD MY SOAP STORY
3
@IamLaraMorgan OUR CLIENTS – OUR PLAYING FIELD
4
@IamLaraMorgan DYNAMIC & DETERMINED PASSIONATE & PERSISTENT SENSITIVE & THOUGHTFUL DETERMINED & DEMANDING CONTRADICTION A THOUGHTFUL STRATEGIST WIFE & MOTHER OF THREE DRIVEN & DIRECT @IamLaraMorgan BOLSHY! Calm
5
@IamLaraMorgan You are what you repeatedly do. “Excellence is not an event, it is a habit” – Aristotle
6
@IamLaraMorgan THINK BIG!
7
@IamLaraMorgan Four pillars of GREAT leadership YOUR FOCUS…
8
@IamLaraMorgan IT ALWAYS STARTS WITH THE CUSTOMER Who is your target market ? (i.e. within the sector, what message/ positioning etc ? ) Who is your target customer ? (Or customers custome r? ) Significant or niche customer segments ?
9
@IamLaraMorgan TEAM VALUES & INNOVATION... How committed to your ambition are your team? What do you REALLY know about the competition? Does your supply chain perform as a partnership?
10
@IamLaraMorgan
11
SERVICED BASED SALES ISSUES Who owns new business acquisition ? Is it the owner manager or partner – is this sustainable or do we use Field consultants ? Business is peaky / seasonal ? Does delivery start during the sales activity ? Map the process. CUSTOMER
12
@IamLaraMorgan You cannot sell by email Don’t be late / be different Prospect follow up pipeline timetable - SPEED matters value Learning from the losses – price / service / terms Managing expectations = Make a promise you CAN KEEP CONSISTENCY IN THE MIX
13
@IamLaraMorgan USA downturn prior to 9/11 Foot and mouth SARS Sued by a major global industry player $ 1,000,000 pain DISASTER STRIKES WHEN THE CHALLENGE IS GREATER THAN EVER BEFORE…
14
@IamLaraMorgan KEY FACTOR = REWARD WHAT YOU NEED DONE Click here to view video People People Culture & communication – a Sales Org. Celebrate mistakes – share learnt lessons Process improvement – relentless Strategy and focus – momentum Challenging the attitude consistency pays Reputation and profit build from culture
15
@IamLaraMorgan KEY FACTOR = REWARD WHAT YOU NEED DONE
16
@IamLaraMorgan FRAMEWORKS
17
@IamLaraMorgan
18
CHOOSE the life you wish to lead, PLAN it and MAKE IT HAPPEN
19
@IamLaraMorgan
20
Sign up for KUTA at www.companyshortcuts.com and receive 30 days FREE trial Text ‘GROWTH’ to 01749 200140 to receive a FREE report on the 'Ten Things you don't learn at Business School'.
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.