1. Amy Ballmer, FIT Jennifer Poggiali, Lehman College Opening Up Creating an Open Access, Open Source Index

3. Avalanche, 1970-1976

4. Avalanche 5, 1972: Illustrated Time- Proscenium II

6. Avalanche 2, 1971: William Wegman portfolio Mrs. Burke I Thought You Were Dead

8. Avalanche 5, 1972: Cover (Yvonne Rainer)

9. Avalanche 1, 1970: Cover (Joseph Beuys)

10. Avalanche 1, 1970 Interview: Discussions with Heizer, Oppenheim, and Smithson

11. Avalanche 1, 1970, Artwork: Portrait: Joseph Beuys by Shunk-Kender

12. Avalanche 5, 1972: Advertisements

13. Avalanche 4, 1972: Rumbles

14. Rationale  Make content accessible => Open Access  Customized to magazine => Open Source  $$$ => Open Source

15. Demo Avalanche Magazine Index http://wp.lehman.edu/avalanche

16. Process 1.Define needs/wants 2.Choose a platform 3.Build it 4.Beta launch and test 5.Refine and launch

17. Define Needs/Wants Six types of content:  Interviews (53)  Rumbles (387)  Art Documentations (29)  Art Piece (16)  Articles (7)  Advertisements (171)

18. Define Needs/Wants Item Types Interviews Rumbles Advertisements Art Documentation Features Clickable? Browsable? Search within? Elements Artist(s) XXXX Yes Date / date range XXXX Gallery / venue name XXX Yes Gallery / venue location XXX Works of art XXXX LOC subjects XXXX Yes Author / interviewer X Yes Contributing artist XX Description of illustrations, as relevant XXXX Artistic media XXX Yes Magazine name XXXX Yes Issue number XXXX Yes Issue year XXXX Yes Bibliographic citation XXXX Low-res images XXXX Full text or excerpts, as possible XXXX Related info XXXX

19. Define Needs/Wants Metadata:  Article Title  Author / Interviewer  Issue  Page Number  Artist(s)  Photographer(s)  Curator(s)  Exhibition Title(s)  Venue(s)

20. Choose a Platform Open Source  Free  Easily adaptable  Great ethic! WordPress  Active support community  Many plugins  PHP, HTML, CSS

21. Build It MetadataWordPress Structure Content Type (i.e., Interviews, Rumbles, Art Documentations, Art Piece, Articles, Advertisements) Categories Artists’ NamesTags Author / Interviewer Issue Photographer(s) Curator(s) Exhibition Title(s) Venue(s) Custom Taxonomies Page NumbersCustom Fields

22. Build It

24. Essential Plugins  The Morning After Theme (free)  CustomPress (free)  Search Everything (free)  Multi-Column Tag Map (free)

25. Essential Plugins

26. Open Source Challenges  Great support! …if they’re not on vacation …and if they can actually solve the problem …and if you can understand each other.  WPMUDEV Support ($19/month => $50/month!)  Sustainability

27. Successes and Lessons Learned  Success!  ‘Lifesaver’ for a certain type of user  Introducing people to Avalanche  Interest from MoMA  We Should Have Anticipated…  Expectation of full text  Permissions issues

28. Discussion  Do you have a similar project, either in mind or underway?  What next steps do you see for this project?  What questions do you have for us?

29. Avalanche Magazine Index http://wp.lehman.edu/avalanche Created by Amy Ballmer Head of Research & Instructional Services, Associate Professor Fashion Institute of Technology Jennifer Poggiali Instructional Technologies Librarian, Assistant Professor Lehman College, CUNY