1. Worksite Wellness Programs
Case analysis of digital health communication efforts in three university settings:
Tufts University, Brown University, and University of Massachusetts, Lowell
Why you selected these organizations: university setting; spread out; broad range of programs
Nicole Schultz
July 20, 2014

2. Outline The Worksite Wellness Trend
Common Challenges in University Worksite Wellness
Case Studies
Tufts University
Brown University
University of Massachusetts, Lowell
Recommendations

3. Worksite Wellness Improve employee health to control health care costs
Reduce burden of chronic disease
Absenteeism & “Presenteeism”
Offered by health plans, outside vendors, or employer
Large variation in program components
Overall, aim to help employees:
Maintain healthy lifestyles
Achieve work-life balance
Cope with stress
Boost morale and productivity

4. Common Challenges Lack of employee participation
Expensive to implement
Sustained behavior change
Creating a culture of wellness

5. Tufts University Wellness
Goal:
To address and improve employees’ health and quality of life while slowing down the rising cost of health care for employee and employer
Target Audience: Faculty and Staff

6. Tufts University Wellness
Only have website
Not user-friendly  hard to navigate

7. Tufts University Wellness
Contact information available

8. Tufts University Wellness

9. Tufts University Wellness
Haven’t updated

10. Tufts University Wellness
Inactive links

11. Tufts University Wellness
Use an eHealth portal  have a portal guide

12. Tufts: SWOT Analysis Strengths Weaknesses
Clear contact information
eHealth portal user guide
Infrastructure to support program
Health and Wellness Advisory Group (HWAG)
Inactive links
Webpage hard to navigate
No apparent use of social media
Lack of information
Opportunities
Threats
Use of social media
Developing website
Organizational support
HWAG
Busy target audience
3 campuses
Funding
Resources

13. Recommendations Website improvements Implement social media strategies
Ease of navigation
Update and expand information about services and programs
Update links
Link to social media
Implement social media strategies
Inform
Connect
Support
Recommendations about how each organization can improve their digital strategy including some easy or low resource initiatives and some that would be harder or more resource-intensive to implement.

14. Brown University Wellness
Health Promotion Mission Statement
…to promote healthy lifestyles by educating, enhancing awareness and encouraging positive behavioral changes for all Brown University employees in the areas of health education, exercise, nutrition, smoking cessation and stress management.
Objective
Encourage employees to reduce their health risks and improve their health and well-being both at home and on the job
Target Audience: Faculty and Staff

15. Brown University Wellness
Easy navigation on the side with calendar of events on right

16. Brown University Wellness
Everything in one place

17. Brown University Wellness Rewards
Well Rewards Info

18. Brown University Wellness
Culture

19. Brown University Wellness
Facebook presence

20. Brown University Wellness
Facebook presence

21. Brown: SWOT Analysis Strengths Weaknesses Facebook page
Private Google site
Program and FAQ documents
Easy navigation
Calendar of events
Updated blog
Dull colors
Crowded layout
Opportunities
Threats
Expand social media to Twitter and other platforms
Use of mobile application
Funding
Resources
Sustained engagement

22. Recommendations Website improvements Expand social media presence
Colors
Layout
Add navigation to left panel
Expand social media presence
Consider additional platforms, such as Twitter
Recommendations about how each organization can improve their digital strategy including some easy or low resource initiatives and some that would be harder or more resource-intensive to implement.

23. University of Massachusetts: Lowell Wellness
Goals:
Preventing, tracking and remedying workplace hazards and providing a workplace environment that promotes overall health and wellbeing.
Vision:
Students, faculty and staff will collaborate to promote healthy environments and personal health as part of our campus culture of learning and working with purpose.
Target Audience: Faculty and Staff

24. UMass, Lowell Wellness

25. UMass, Lowell Wellness

26. UMass, Lowell Wellness
Campus rec center website

27. UMass, Lowell Wellness
YouTube video about healthy campus campaign

28. UMass, Lowell Wellness
Website link for campaign doesn’t work!

29. UMass, Lowell Wellness
UMass has FB, but not HR/wellness itself  opportunity

30. UMass: SWOT Analysis Strengths Weaknesses Clear mission and goals
Link to campus recreation site, which uses Facebook, Twitter, Instagram, YouTube, and list
Easy navigation
Healthy Campus campaign
Links to programs
Lack of social media presence
Limited information
Inactive link
Dull appearance
Opportunities
Threats
Develop social media presence
Expand Healthy Campus campaign
Improve website
Resources
Funding
Personnel

31. Recommendations Website improvements Social media More information
Add color and pictures
Social media
Create separate Facebook page

32. General Recommendations
Low-cost initiatives
Online information
Ease of navigation (link from HR website)
Wellness task force or committee
Facebook and Twitter
Resource-intensive initiatives
Online health portal
Online fitness and health challenges (i.e. using FitBit)
Hire vendor or organization to implement digital strategies

33. Thank you! Questions?