1. Tourism in Mauritius Prospects & Challenges A Presentation to the Monetary Policy Committee Bank of Mauritius Sen Ramsamy Managing Director Tourism Business Intelligence 14 July 2014

2. “The positive results in world tourism show
“The positive results in world tourism show that it is time to position the sector higher up the world trade agenda so as to maximize its capacity to promote trade and regional integration”
Taleb Rifai
Secretary General
United Nations World Tourism Organization
April 2014

3. World Tourism International Tourism 29% of world export services
6% of overall exports of goods and services
Rank 5th after fuel, chemicals, food and automobile industry
2013
Tourist Arrivals worldwide - 1,087 bn (5%)
Tourism Receipts worldwide - US$ 1,159 bn (5%)
Growth in arrivals match growth in earnings

4. World Tourism by Region
Arrivals Receipts
(‘000) (US$ million)
Worldwide 1,087 (5.0%) ,159 (5.3%)
Europe (5.4%) (3.8%)
Asia & Pacific (6.2%) (8.2%)
Americas (3.2%) (6.4%)
Africa (5.4%) (0.0%)
Middle East (-0.2%) (-1.9%)

5. World Top Ten Tourist Spenders 2013
Country US$ (billion)
China
USA
Germany
Russia
United Kingdom
France
Canada
Australia
Italy
Brazil

6. Tourism in Africa (million) (US$ billion) 2013 Arrivals Receipts
North Africa
Southern Africa
South Africa
Botswana
Mozambique
Zimbabwe
Kenya
Uganda
Swaziland
Namibia
Senegal
Tanzania
Mauritius (993,106)

7. Tourism in the Indian Ocean Region Average Expenditure/Tourist 2013
Destinations
Number of
Hotels
Room Capacity
Tourist Arrivals 2008
Tourist Arrivals
2013 %
2013/12
Receipts 2013
US$ (millions)
Average Expenditure/Tourist 2013
US$
Comoros
N/A
350
(18,000)
(25,000)
(13.6)
Madagascar
(2,159)
(21,525)
375,010
196,375
-22.0
105
534
Maldives
265
13,050
683,012
1,125,202
17.4
2,200
1,955
Mauritius
114
13,200
930,456
993,106
2.9
1,321
1,330
Reunion
 N/A
416,000
-6.8
404
971
Seychelles
247
3,500
158,952
5.7
430
1,870
Sri Lanka
620
16,223
438,475
1,275,000
26.7
1,715
1,345
Tourist Arrivals
January- June 2014
Destination
No. of Visitors
% Change
Maldives
600,000+
12.0
Mauritius
490,697
4.0
Seychelles
110,870
-0.02
Sri Lanka
727,353
24.6

8. Comparative Analysis Growth Rate in Tourist Arrivals – Jan to June 2014
Mauritius Sri Lanka
Europe
France
Italy UK
Germany
Spain
Russia
India
China
South Africa
United Arab Emirates

9. Tourist Arrivals in Mauritius
Sea Air Total
,550
, ,058
, ,553
, ,650
, ,597
, ,080
, ,860
, , ,550
, , ,463
, , ,453
, , ,063
, , ,827
, , ,106

10. Hotels & Room Capacity Building
Year Hotels Rooms
,499
,201
,630
,603
,977
,657
,497
,075
,925
,527
,376
,653

11. Tourism For Wealth & Job Creations
Year Employment Earnings Average Spend
(Rs mn) (Rs)
,128
, ,676
, , ,005
, , ,687
, , ,683
, , ,774
, , ,208
, , ,283
28, , ,967
28, , ,839
N/A , ,204

12. Brand Positioning
80s-90s - Mauritius, The Most Cosmopolitan Island in the Sun
Mauritius, C’est un plaisir
- Mauritius, Simply Divine
- Mauritius, C’est un plaisir
???

13. Tourism Development in Mauritius Institutional Level
Plus Points
Market Diversification - China
Direct Air Links from China
Modern Airport Terminal
New (and scenic) Road Infrastructure
Negative Points
No restructure of the MTPA
No professional body for air access policy/planning/management
No professional hotel classification system
No synergy (public and private) to shape a better future for tourism
No clear vision

14. Factors constraining Growth & Profitability
Constant room capacity expansion
Poor market visibility
Poor destination planning (mushrooming of eyesores in tourist zones)
Lack of air seats
A primarily euro-centric and ageing tourism product - 3 S’s
Mismatch between product offering and new customer expectations
Declining service standards
Change in visitor profile, behavior and spending pattern
Increased competition and price war
Stifling all-inclusive packages in hotels
Product Mix - more of the same (hotels, entertainment, shopping etc)
Lack of tourist safety & security (a culture of greed and easy money)
Low room occupancy rates and low revenue
Decline in tourism receipts and average tourist spending
Low business profitability
Unprecedented level of hotel indebtedness

15. Tourism Development in Mauritius A 60-year old Business Model

16. Shaping a New Vision for Tourism
Mauritius Tourism – at a cross-road …for too long
From Hotel Industry to Tourism Sector
Tourism Business Transformation Plan
Tourism Market Consolidation and Diversification
Adding Value to the Blue Economy
A New Business Model for Mauritius Tourism
Tourism Vision 2030

17. Future Tourism Development Potentials
Mauritius/Rodrigues/Outer Islands

19. Reconnecting with Growth & Profitability
Steering with a sense of direction
Professionalization of tourism institutions
Synergy – Public/Private Sectors
Local Authorities - Tourism Development Agenda
More creative and diversified product mix
Innovative actions in destination marketing
Use of local talents and expertise
Putting the right people in the right place

20. Investing in the Future
Mauritius
Geo-Strategic Position in the Indian Ocean basin
Gateway to Vanilla Islands
Bridging the New Africa & the Emerging Economies

21. Mauritius – In a Geo-Strategic Position
between the Emerging Economies and the Rising Africa

22. Mauritius Tourism - Tomorrow
Beyond Sun, Sand & Sea
Stimulating a new tourism business vitality in the region
Air access
Regional Trade Centre
Maritime City
Aviation Hub
Summits & MICE
Lifestyle & Fashion
Wellness & Sports
Medical Tourism
Culture & Heritage
Events & Concerts

23. Mauritius Tourism … Cordially Yours !!!
Towards a New Vision …a New Image
Leadership Role in the Vanilla Islands concept
Ile Maurice - Destination Bien Etre
Mauritius, The Art of Island Living
Mauritius – Lifestyle Destination
Mauritius
… Cordially Yours !!!

24. Synergy – Public & Private Sectors
Clear & Long Term Vision
Strong Leadership
‘Audacity of Dreams’
‘Audacity of Actions’

25. Thank You