1. Blue Team Kendall Aragon, Maddie Joeris, Caitlin Mcpherson, Kathleen Haines

2. Objectives Metrics CTR: Engagements Lead to optimized landing pages Keywords: Increased Exposure Customer Awareness Conversions: Strategy Implementation Attain Competitive Advantage-  Market Share Optimize Landing Pages 90 score  99/100(C.A.)

4. Team Strategy Website Platform Optimized keyword management(SEO) Website Organization Product Differentiation 10  17 Emails associated with select products Ads

7. Key Insights 1. Don’t underestimate using emails We utilized paid and organic searches to reach our audience Round 7 2. Use projected trends for tablets using keyword projections 3. Optimize Landing Pages-  Essential for Conversions Sony Tablet Apple Tablet