1. May 2015 Viewing Trends Overview

2. Irish adults aged 15+ watched TV for an average of 3 hours and 22 minutes each day in May 2015. This is 6 mins longer per day than in May 2014 89% (3 hours) of this viewing was live with the other 11% (22 min per day) time shifted. Total Viewing May 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

3. Housekeepers watched more than 3 hours 53 mins of TV every day in May 2015 Average Minutes Viewed Daily May 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4. PVR ownership is now at 58%. The vast majority of viewing is to live TV. The % of live TV viewing has declined slightly year on year for individuals and remained static for younger audiences. Interestingly 15-24 year olds are watching more TV than this time last year with an increase of 11 mins per day TV Viewing Live v Time shift Year on Year May 2015 v’s May 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National PVR Ownership May 2014 56% May 2015 58%

5. TAM Ireland subscribing channels reached 91% of housekeepers, 91% of housekeepers with kids, 88% of ABC1 adults and 85% of 25 - 44 yr olds each week in May 2015 Weekly reach of TAM Ireland subscribing channels May 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

6. Commercial Impacts May 2015 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

7. Average Number of Commercial Spots seen per Day May 2015 AudienceAverage Number of Spots seen per Day Individuals 4+29 Adults 15+31 Adults 15-2420 Adults 15-3421 Adults 25-4423 Adults 45+41 Adults ABC121 Housekeepers36 HK with Kids28 Children16 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National

8. Top 10 Advertisers May 2015 Based on 30” sec 000s, Individuals 4+ Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National 1 BSKYB LTD 2 DIAGEO 3 UNILEVER 4 SUPERVALU 5 PROCTER & GAMBLE IRELAND 6 UPC 7 MCDONALDS RESTAURANT 8 LOREAL 9 KELLOGGS 10 TESCO IRELAND