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Notes: 1.Cool FM transmission area – est. universe 1,003,000 2.Downtown transmission area – est. universe 1,460,000 3.*Q Network – est. universe 619,000.

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Presentation on theme: "Notes: 1.Cool FM transmission area – est. universe 1,003,000 2.Downtown transmission area – est. universe 1,460,000 3.*Q Network – est. universe 619,000."— Presentation transcript:

1 Notes: 1.Cool FM transmission area – est. universe 1,003,000 2.Downtown transmission area – est. universe 1,460,000 3.*Q Network – est. universe 619,000. 4.U105 transmission area – est. universe 889,000 5.Citybeat transmission area – est. universe 567,000 Commercial Radio Listenership - Northern Ireland Cumulative Weekly Audience (Reach) RAJAR Period Ending September 2014. Base: IR Region Ulster TSA Reporting period 6 Month *Most stations do not cover the whole TSA apart from those indicated *** (All Adults Estimated Universe 1,478,000) Station Weekly Reach (000) Weekly Reach (%) Average Hours Weekly Reach in own TSA% All Radio1,3098920.489 Downtown & Cool594408.641 Downtown Radio269188.618 97.4 Cool FM372257.537 Citybeat 96.7/102.5FM12796.322 Q Network11787.619 talkSPORT (Regional)***10274.57 Classic FM (N Ireland)***8964.97 U105193138.822

2 NI Radio Listenership Q2 2014 % Profile Station15-2425-3435-4445-5455+Total Downtown & Cool 24%22%16%19% 100 Downtown Radio 14%15%13%22%36% 100 97.4 Cool FM 30%28%19%16%6% 100 Citybeat 96.7/102.5FM 26% 21%20%7% 100 Q Network 18%24%21%18%19% 100 talkSPORT (Ulster)*** 27%25%21%14%13% 100 Classic FM (N Ireland)*** 9%14%15%10%52% 100 U105 12%18%15%24%31% 100 RAJAR Period Ending 14 th September 2014. Base: IR Region Ulster TSA Reporting period: 6 Month Note: Stations do not cover the whole TSA apart from those indicated *** (All Adults Estimated Universe 1,478,000)

3 Commercial BBC All Radio Provincewide: Weekly Reach Source: Rajar 2014 Q3 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area.

4 Local National Commercial Radio Provincewide Weekly Reach Source: Rajar 2014 Q3 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area.

5 Commercial Radio Provincewide: 55% Source: Rajar 2014 Q3 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area. Share (%) of Hours among local commercial radio competitors

6 Source: RAJAR 2014 Q3 Downtown Radio TSA ALL ADULTS 15+269,000 ALL MEN122,000 ALL WOMEN147,000 15 – 2437,000 25 – 3441,000 35 – 4435,000 45 – 5460,000 55+97,000 ABC1106,000 C2DE163,000 Downtown FM Weekly Reach

7 ALL ADULTS 15+372,000 ALL MEN158,000 ALL WOMEN214,000 15 – 24113,000 25 – 34106,000 35 – 4471,000 45 – 5460,000 55+22,000 ABC1180,000 C2DE192,000 Cool FM Weekly Reach Source: RAJAR 2014 Q3 Base: 97.4 Cool FM TSA

8 Downtown & Cool FM Combined Weekly Reach RAJAR 2014 Q3 Downtown Radio TSA *Total Downtown (Bauer Northern Ireland) consists of Downtown Radio and 97.4 Cool FM ALL ADULTS 15+594,000 ALL MEN257,500 ALL WOMEN336,500 15 – 24140,000 25 – 34130,000 35 – 4498,000 45 – 54114,000 55+112,000 ABC1267,000 C2DE327,000


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