1. Downtown Radio & Cool FM Media Pack Q2 2014

2. Transmission Area Population: 1,460,000 adults

3. Commercial BBC All Radio Provincewide: Weekly Reach Source: Rajar 2014 Q2 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area.

4. Local National Commercial Radio Provincewide Weekly Reach Source: Rajar 2014 Q2 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area.

5. Commercial Radio Provincewide: 61% Source: Rajar 2014 Q2 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area. Share (%) of Hours among local commercial radio competitors

6. 33 29 33 31 28 37 30 24 37 Downtown Radio 1 and 4 week reach % RAJAR 2014 Q2 Downtown Radio TSA Total Downtown consists of Downtown Radio and 97.4 Cool FM 31

7. Source: RAJAR 2014 Q2 Downtown Radio TSA ALL ADULTS 15+290,000 ALL MEN153,000 ALL WOMEN137,000 15 – 2440,000 25 – 3451,000 35 – 4443,000 45 – 5461,000 55+96,000 ABC1104,000 C2DE186,000 Downtown FM Weekly Reach

8. Transmission Area Population: 1,003,000 adults – 69% of total area

9. Key Local Commercial Radio Cool FM Area Source: RAJAR 2014 Q2 Base: 97.4 Cool FM TSA. Stations marked with an asterisk do not cover the whole of this Total Survey Area Share (%) of Hours among key local commercial radio competitors 62%

10. Source: RAJAR 2014 Q2 Base: 97.4 Cool FM TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area TSA Cool FM TSA Weekly Reach

11. Cool FM 1 and 4 week reach % Source: RAJAR 2014 Q2 Base: 97.4 Cool FM TSA 52 47 57 89 74 55 54 13 50

12. ALL ADULTS 15+361,000 ALL MEN153,000 ALL WOMEN208,000 15 – 24113,000 25 – 3493,000 35 – 4463,000 45 – 5464,000 55+27,000 ABC1170,000 C2DE191,000 Cool FM Weekly Reach Source: RAJAR 2014 Q2 Base: 97.4 Cool FM TSA

13. 57 55 59 78 67 57 63 36 54 59 Downtown & Cool FM Combined 1 and 4 week reach % RAJAR 2014 Q2 Downtown Radio TSA Total Downtown consists of Downtown Radio and 97.4 Cool FM

14. Downtown & Cool FM Combined Weekly Reach RAJAR 2014 Q2 Downtown Radio TSA *Total Downtown (Bauer Northern Ireland) consists of Downtown Radio and 97.4 Cool FM ALL ADULTS 15+583,000 ALL MEN272,000 ALL WOMEN311,000 15 – 24137,000 25 – 34122,000 35 – 4496,000 45 – 54114,000 55+114,000 ABC1257,000 C2DE326,000