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Traffic jam Pollution Lack of parking spaces. Traffic jam Pollution Lack of parking spaces No Awareness.

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Presentation on theme: "Traffic jam Pollution Lack of parking spaces. Traffic jam Pollution Lack of parking spaces No Awareness."— Presentation transcript:

1 Traffic jam Pollution Lack of parking spaces

2 Traffic jam Pollution Lack of parking spaces No Awareness

3 CO2 Emissions in Lebanon (Source: World Bank)

4 Motor Vehicles per 1000 People

5 Green Miles App! بترحلك مشوار؟

6 Civil Society & NGO Government Local Authorities Private sector Personal Initiative Schools Universities…

7 Keep up the momentum! Green Miles App!

8 Green Miles Milestone Promote “Green” Transportation every day, every hour

9 Green Miles – How does it work?

10 Automatically detects and collects miles every time you use a green transportation mean! Computes the theoretical value of CO2 emissions avoided due to green transportation Reminds you of the 10452 miles target to reach!

11 Green Miles – Carpooling? Available for companies and universities only, as a first release

12 Green Miles – Carpooling? Available for companies and universities only, as a first release Automatically detects your pattern routes! Identifies colleagues on your route and informs everyone about a carpool opportunity!

13 Green Miles – Carpooling? Available only for companies and universities as a first release Automatically detects your pattern routes! Identifies colleagues on your route and informs everyone about a carpool opportunity! Pickup reminder at the right time and place!

14 Green Miles – Redeem your miles! Green miles may be exchanged for a variety of sponsored items!  A single click

15 Green Miles – Share safe routes! Automatically detects cycling routes Be proud and share it! Let your Facebook friends and Twitter followers know your safe cycling routes

16 Green Miles – Control your privacy

17 Incentive for private sector Sponsors from private sector offer vouchers to be exchanged by green miles Carbon offsetting program Based on Real time and transparent statistics relatively to every sponsor contribution! Green mind award For top 3 private sector carbon offset contributors!

18 Case Study – Bicycle day Carbon offsetting program – Route managed by Municipalities – Destination one of the largest Lebanese malls – Special sponsorship Green miles reward program Enjoy safe cycling while earning green miles!

19 Carpooling app France, UK, Spain, Poland and others Lyft Mainly in United States Zimride Most of US states 500,000 -1,000,000 installs Offer rides and manage them on the go using your mobile on the go See drivers’ and passengers’ profiles and ratings 100,000 – 500,000 installs On demand ride-sharing app 100,000 – 500,000 installs Save money and meet people heading your way. Similar trends

20 Main features comparison FeaturesCarpoolingLyftZimrideGreen miles App Transportation mean auto detectionNo Yes Cumulative metricsYesNo Yes Route pattern identification for carpool matching No Yes Targeting Universities and companiesNo Yes Carbon offsetting programNo Yes Incentive for participantsNo Yes (Financial)Yes (Green miles)

21 How to spread?

22

23 Public Policy Implications Data can be gathered with regards to: – Total CO2 saved by region – Pedestrian and bike activity by region – Traffic activity of subscribers by region – Break downs of all indicators by age, gender, socio-economic categories, etc. This will allow decision makers to better tackle environmental issues, and target the proper audience.

24 Green Miles App! هلأ صار أحلى المشوار


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