1. CHAPTER 1: THE WORLD OF HOSPITALITY & TOURISM

2. I. THE IMPORTANCE OF HOSPITALITY & TOURISM
2 OF THE FASTEST GROWING AND MOST EXCITING INDUSTRIES IN THE WORLD TODAY
ENCOMPASS MORE THAN 15 RELATED BUSINESSES INCLUDING LODGING, FOOD SERVICE, TRANSPORTATION, VENDORS, AND TOUR OPERATORS

3. EMPLOY MORE THAN 8 MILLION PEOPLE WHO EARN MORE THAN 165 BILLION IN WAGES AND SALARIES
GENERATE IN EXCESS OF 525 BILLION IN SALES
3RD LARGEST AMERICAN INDUSTRY BEHIND CARS AND FOOD
1 OUT OF 7 U.S. ARE INVOLVED

4. II. INDUSRTY SEGMENTS
THIS INDUSTRY IS EXTREMELY COMPLEX WITH MANY SEGMENTS INVOLVED (SEE FIGURE 1.1 PG. 7)

5. A. HOSPITALITY INDUSTRY GROUP OF BUSINESSES INVOLVED IN LODGING AND FOOD SERVICE. HOTLES, MOTELS, INNS, B&B, CASINOS, CATERING COMPANIES,

6. B. TOURISM INDUSTRY ENCOMPASS TRAVEL/TRANSPORTATION AND PROMOTE TRAVEL AND VACATIONS. ALSO DISTRIBUTE INFO TO CONSUMERS

7. C. OTHER PROVIDERS RECREATIONAL FACILITIES AND MEETING-PLANNING SERVICES ARE UNDER THIS UMBRELLA SPORTS AND ENTERTAINMENT INDSTRY

8. III. PRODUCT AS A SERVICE
PRODUCT CAN BE GOOD OR SERVICE
HOTELS SELL ROOMS AND REST. SELL FOOD BUT PEOPLE EXPECT A CERTAIN QUALITY

9. MOST PRODUCTS ARE SERVICES IN THE HOSP. & TOURISM INDUSTRY
GOODS VS. SERVICE
PRODUCT VARIABLES WHEN DEALING WTH SERVICES (PERISHABILITY/INTANGIBILITY/
CHANGEABILITY)

10. IV. HOSPITALITY AND TOURISM TODAY
NOT COMMON UNTIL THE LATE 1800’S
HAS BECOME A HIGHLY GLOBAL INDUSTRY
SERVICE IS OF THE MOST IMPORTANT
FUTURE SUCCESS IS DEPENDENT ON READING CONSUMERS’ NEEDS AND PREPARING FOR THEM!!

11. V. HISTORY OF HOSPITALITY
COMES FROM THE LATIN WORD “HOSPES”, MEANING GUEST OR VISTOR
TAVERNS WERE THE 1ST PLACE TO OFFER HOSPT. FOUND IN GREECE AND ROME
BY END OF 13TH CENTURY HORSE AND CARRIAGE TOOK TRAVELERS TO POST HOUSES- VERY RUSTIC

12. EARLY INNS WERE RECOGNIZED BY SYMBOLS AND COATS OF ARMS TO SIGNIFY TERRITORIES:
BLACK BEAR
WHITE SWAN
GREEN DRAGON

13. PINAPPLE SYMBOL-SYMBOL OF HOSPITALITY AND FAVORITE FRUIT OF ROYALTY.
A SEA CAPTAIN WOULD DISPLAY A PINEAPPLE SIGN AT HIS DOOR TO GIVE NOTICE THAT HE HAD RETURNED HOME SAFELY

14. RESTAURANT MEANS RESTORE IN LATIN AND CAME FROM EUROPE IN THE 1700S
1800S BROUGHT NUMEROUS EATING AND DRINKING ESTB. GLOBALLY
SLEEPING ACCOMD. WERE JUST BEGINNING (HILTON, RITZ)

15. VI. HISTORY OF TOURISM TRAVEL IS FRENCH FOR “WORK”
EARLIEST TRAVELERS WERE MIGRATING NOMADS
TOURISM RELIES ON TRANSPORTATION- THE WHEEL AND WATER VESSELS (3000 B.C.)

16. 1800S- CHANGED THE FACE OF TOURISM WITH THE RAILROAD
1800S- CHANGED THE FACE OF TOURISM WITH THE RAILROAD. IT ALLOWED FOR GREAT DISTANCES
1900S- MASS PRODUCTION OF THE AUTOMOBILE AND SUPERHIGHWAYS
THE WRIGHT BROTHERS INTRODUCED MODERN TOURISM WITH THE AIRPLANE

17. VII. TRENDS IN HOSPITALITY AND TOURISM
NO MATTER HOW THE INDUSTRY CHANGES THERE WILL ALWAYS BE TRENDS IN HOSPITALITY AND TOURISM

18. A. SAFETY SAFETY AND SECURITY ARE THE PRIMARY CONCERN TO THE HOSPITALITY INDUSTRY. EXAMPLES:

19. B. DIVERSITY DUE TO ITS GLOBAL NATURE THE TOURISM INDUSTRY IS INCREASINLY DIVERSE. MANAGERS OF TOMORROW WILL NEED SKILL SETS TO RELATE TO ALL CULTURES

20. C. ECOLOGY THERE NEEDS TO BE CONSTANT RESPECT AND GUARD FOR THE ENVIRONMENT-ECOTOURISM

21. D. MARKETS MARKET SEGMENTS HAVE GROWN FOR THIS INDUSTRY
D. MARKETS MARKET SEGMENTS HAVE GROWN FOR THIS INDUSTRY. AS INDUSTRY GROWS DIFFERENT MARKETS GET TARGETED (GAMBLING)

22. LARGE EMPHASIS ON TIME AND MONEY
E. CONVENIENCE
LARGE EMPHASIS ON TIME AND MONEY
24 HOUR ESTABLISHMENTS,
EXPRESS CHECK-IN AND OUT

23. VIII. TECHNOLOGY
TECHNOLOGY HAS CHANGED THE WORLD OF HOSPITALITY AND TOURISM
WEBSITES, INTERNET ACCESS, INFORMATION MANAGEMENT, GUEST SERVICES