1. Graphics guidelines Best practices for sourcing images Hillary Danz, Lead Social Content Editor ITSO Global Content Services

2. Why graphics? Images provide a richer viewing experience.
Blog readers have short attention spans, and the visuals help break up large blocks of text.
The right number is usually one or two graphics per post.

3. Graphics best practices
Copyright & Permissions
Do you have the rights to use this graphic?
If it’s something you find through a general web search, the answer is probably no.
Use only the approved resources outlined here unless you can get written permission.
Written permission can be a legal statement from the web or text saved in an .
IBM Legal requires written permission even from “free” sources like Creative Commons or Wikimedia Commons.
Relevance
What are you trying to portray, and how faithfully does the image accomplish this?
Adapted from

4. Approved resources IBM resources Your resources
IBM Media Manager (Getty Images)
For use in this social media residency program only
IBM Brand System Center Assets: Royalty-Free Photography
Available to all IBMers
IBM Marketing Asset Manager
Our graphics editor can create something from an idea you have
Debbie Willmschen:
Your resources
Your photos
Diagrams and other graphics you create

5. IBM resources

6. IBM Media Manager (Getty Images)
A searchable database of pictures and diagrams.
URL:
Login: mkeen // Password: redb00ks
Search for an image using keywords.
Download it.
Attach the image files when you upload your blog post in the “Blog posts to be edited” activity in the community (include a note or thumbnail in your file if location in the post is important).
Try not to repeat an image you’ve already seen on the blog.

7. IBM Brand System Center: Royalty-Free Photography
Use your IBM ID and password to log in
Search through photography collections by industry/category
Download the image you want
Save file and upload as an attachment when you submit your blog post for editing

8. IBM Marketing Asset Manager
IBM's major repository for images, white papers, presentations and so forth.
URL:
Must create your own login and password (in advance)
Training is available once you have a login
Log in and search for images
Download images/documents and save them to your computer (no need to contact a graphics specialist). Then attach files in the community when you upload your document for editing.
A little more challenging to search and download the files, but training is available on the site.

9. Other available resources
IBM News Room Image Gallery
Miscellaneous images IBM has made available from events and newsworthy items
w3 Design Resources for Information Graphics (Reusable Diagram Elements and Shapes)
Useful if you are creating a diagram related to your blog topic
IBM Connections
First click Public Communities from the dropdown list.
Then select All Connections.
Enter a search term and filter through results to find an image.
Less commonly used

10. Your resources Original works

11. Photographs
You can use any photo you’ve taken yourself, if good quality and related to blog content. (You own the rights to your own photographs.)
Photos at events: Generic crowd images are okay. Ask for permission to show someone’s face.

12. Infographics, diagrams, illustrations
Create yourself
Use Design Resources for Information Graphics
Work with our graphics editor, Debbie Willmschen, if you need assistance

13. Some examples

14. Good use of relevant images from Getty
just posted on Mobile Enterprise. Includes relevant graphics to break up text—especially the second one.

15. A non-IBM image used with permission
from Thoughts on Cloud. permission statement from creative commons is linked.

16. A redrawn image
A resident liked this image from another website, but we didn’t have legal rights to reprint it.
So our graphics editor recreated something similar.
On the Social Business Insights blog. So if you can’t find the graphic you want, there’s a good chance our graphics editor can create something similar.

17. Personal photography
from Smarter Computing, a good example of making a blog post personal & using one’s own photography

18. Tips Remember One to two visuals per post Relevant to content
From approved resources or with written permission
Attach as separate files when you upload your blog post
*Instructions are also included in the Connections community in the wiki: Adding images to blog posts
For help locating relevant graphics, contact Hillary, your graphics editor or your project leader, Martin.

19. The end Hillary Danz hdanz@us.ibm.com