1. Understand the Effectiveness of Airline Reservation Websites P5 and P6

2. P5 Review the features of airline reservation websites Pick two websites each for three different types of airline ie – full service scheduled, low cost scheduled and cargo

3. Reservation Websites Scheduled airline Low -cost scheduled airline Cargo airline

4. Website Features Appearance Navigation type Provision of flight information Provision of supplementary information and services Booking procedure Check-in/boarding options Other features

5. Appearance Colour Font Style Image

6. Navigation Type Menus Links

7. Provision of Flight Information Flight search Monthly view

8. Provision of Supplementary Information and Services Destinations Car hire Hotels Transfers

9. Booking Procedure Flight selection Luggage Add-ons Payment Printing shortcut Time-outs Group booking process

10. Check-In/Boarding Options Airport check-in Online check-in Priority check-in/boarding Allocated/unallocated seating

11. Other Features Availability of package holidays Loyalty schemes Log-ins to manage bookings

12. P6 Analyse the effectiveness of different airline reservation websites You must analyse three of those websites you reviewed for P5. Please use annotated screenshots to support your analysis.

13. Appeal Ease of navigation Flow from flight search to booking Transparency of costs Simplicity of removing or selecting add-ons Links to and ease of booking for other products

14. Appeal Is it appealing to the customer? Why?

15. Ease of Navigation Using menus Links Backwards Forwards Multiple search

16. Flow from Flight Search to Booking Is it quick and easy?

17. Transparency of Costs Luggage Taxes Seating Check-in fee Booking fee Credit/debit card charges

18. Simplicity of Removing or Selecting Add-ons Insurance Car hire Hotel Transfers

19. Links to and Ease of Booking for Other Products Packages