1. Social Enterprise and Other Social Commerce Topics
Chapter 8
Social Enterprise and Other Social Commerce Topics

2. Learning Objectives
Understand the concept of the social enterprise and its variants.
Describe business-oriented public social networks, their characteristics and benefits.
Describe the major social commerce activities that can be conducted within and by enterprises and the characteristics of such private social networks.
Describe the commercial applications conducted in virtual worlds.

3. Learning Objectives
Review the social commerce activities and their relationship with e-entertainment and gaming.
Describe social gaming and gamification.
Define crowdsourcing and describe its use in social commerce.
Describe social collaboration and its benefits.
Comment of the future of social commerce.

4. Social Business and Social Enterprise
Definitions: Social Business and Social Enterprise
*Social Business
*The Social Enterprise (Enterprise 2.0)
More Complex Definitions
Business Networks
*Business social networks
Types of Business Social Networks

5. Social Business and Social Enterprise
The Benefits and Limitations of Enterprise Social Networking
Obstacles and Limitations
How Web 2.0 Tools Are Used by Enterprises

6. Business-Oriented Public Social Networking
Examples of Business-Oriented Public Social Networks
Ryze
Google +
LinkedIn
Entrepreneur Networks
Biznik
EFactor
Startup Nation
Inspiration Station
SunZu

7. Enterprise Social Networks
Taxonomy of Social Enterprise Applications
Networking and community building
Crowdsourcing
Social collaboration
Social publishing
Social views and feedback
Characteristics of Enterprise Social Networks
An Example of a Private Enterprise Network
IBM’S Blue Social (Formerly Beehive)

8. Enterprise Social Networks
How Enterprise Social Networking Helps Employees and Organizations
Quick access to knowledge, know-how, and “know-who.”
Expansion of social connections and broadening of affiliations.
Self-branding.
Referrals, testimonials, and benchmarking.
Benefits to Organizations
Support Services for Enterprise Social Networks
Yammer- A Collaboration Platform
How Companies Interface with Social Networking

9. The Major Interfaces with Social Networking

10. Social Commerce: Applications in Virtual Worlds
The Features of Virtual Worlds
The Features that Businesses Can Leverage
Shared space
3-D visualization (graphical user interface)
Immediacy
Interactivity
Persistence
Socialization and community formation

11. Social Commerce: Applications in Virtual Worlds
The Major Spaces in Virtual Worlds
Social space
Entertainment space
Transaction space
Experimental/demonstration space
Collaboration space
Smart agent space
Fantasy space
Educational space

12. Social Commerce: Applications in Virtual Worlds
The Major Categories of Virtual World Applications
Webstores and online sales
Front offices or help desks
Advertising and product demonstrations
Content creation and distribution
Meetings, seminars, and conferences
Training
Education
Recruiting
Tourism promotion
Museums and art galleries
Information points
Data visualization and manipulation
Renting virtual world land and buildings
Platform for social science research
Market research
Platform for design
Providing CRM to employees and a platform for socialization
Virtual tradeshows

13. Social Commerce: Applications in Virtual Worlds
The Landscape of Virtual World Commercial Applications
Business Applications in Virtual Worlds
Representative Virtual World Applications Around the Globe
Trading Virtual Goods and Properties
The Major Drivers of Social Commerce in Virtual Worlds
Resemblance to the real-world environment
Shopping for virtual goods
Attractions for the younger generations
New means of navigation and discovery
The attributes and capabilities
Better online meeting spaces and collaborative platforms
Interactive environment for education and training
Concerns and Limitations of Commercial Activities in Virtual Worlds

14. Social Entertainment Entertainment and Social Networks Mixi Last.fm
Pandora
Web Series and Streaming Movies
Hulu
Justin.tv
Funny-or-Die and Cracked.com

15. Social Entertainment Multimedia Presentation and Sharing Sites
Photography and art sharing
Livecasting
Music and audio sharing
Presentation sharing
Virtual worlds

16. Social Games and Gamification
*Social Internet game
Games on Social Networks
*Social network game
The Business Aspects of Social Games
Educational Social Games
Gamers Helped Scientists
*Gamification

17. Crowdsourcing for Problem Solving and Content Creation
Crowdsourcing as a Distributed Problem Solving Enabler
Crowdsourcing Models
Collective intelligence (or wisdom)
Crowd creation
Crowd voting
Crowd support and funding
Chaordix Corp. classifies crowdsourcing into the following three models:
Secretive
Collaborative
Panel selects

18. Crowdsourcing for Problem Solving and Content Creation
The Process of Crowdsourcing
The MIT Guide for Collective Intelligence
*Collective intelligence (CI)
Successfully Deployed Crowdsourcing Systems: Some Representative Examples
Dell’s IdeaStorm
Procter & Gamble
Amazon Mechanical Turk
Facebook
Goldcorp
Frito-Lay
Wikipedia
Tools for Crowdsourcing
Crowdfunding and Kickstarter
Hypios: A Marketplace for Crowdsourcing

19. Social Collaboration (Collaboration 2.0)
Supporting Social Collaboration
*Social collaboration
Social Collaboration (Collaboration 2.0)
Using Blogs and Wikis Inside the Enterprise
Using Twitter to Support Collaboration
The Role of Mobile Commerce in Social Collaboration
Questions and Answers in Social Networks
Suites of Tools for Social Collaboration
The Future of Social Commerce
Conclusion: IBM’s Watson and Social Commerce

20. The Various Dimensions of Social Collaboration

21. Managerial Issues
What are some of the ethical issues that may be involved in deploying social commerce?
How should we deal with social commerce risks?
Should we move to be a social business?
What about private, in-house social network?
Is it beneficial to engage in virtual worlds?
Shall we try gamification?

22. Summary The social enterprise.
Business-oriented public social networks.
Major enterprise social commerce activities.
Commercial application of virtual worlds.

23. Summary Social commerce, entertainment, and gaming.
Social Gaming and Gamification.
Crowdsourcing and social networking.
Social collaboration.
The future of social commerce.