1. Peter Hajdu Cisco South East Europe February, 2015 Cisco: Quo Vadis?

2. Cisco Confidential 2 C97-730728-01 © 2014 Cisco and/or its affiliates. All rights reserved. The remarkable story of Ice… Frederic Tudor The “King of Ice” 1783-1864

3. Cisco Confidential 3 C97-730728-01 © 2014 Cisco and/or its affiliates. All rights reserved. The remarkable story of Ice… Vintage Ice Box Developed around 1860s and common until 1940s

4. Cisco Confidential 4 C97-730728-01 © 2014 Cisco and/or its affiliates. All rights reserved. The remarkable story of Ice… Electric Refrigerator 1920s on

5. Cisco Confidential 5 C97-730728-01 © 2014 Cisco and/or its affiliates. All rights reserved. The remarkable story of Ice… Smart Fridge 2000s on

6. Cisco Confidential 6 C97-730728-01 © 2014 Cisco and/or its affiliates. All rights reserved. The remarkable story of Ice… Smart everything 2000s on

7. Cisco Confidential 7 C97-730728-01 © 2014 Cisco and/or its affiliates. All rights reserved. Industry 1.0 Steam Industry 3.0 Automation Industry 2.0 Electricity Industry 4.0 Digital everything Why?… this is why

8. Cisco Confidential 8 C97-730728-01 © 2014 Cisco and/or its affiliates. All rights reserved. SocialMobileDataCloud Disruptors of today 8

9. Cisco Confidential 9 C97-730728-01 © 2014 Cisco and/or its affiliates. All rights reserved. Integrated Operations Center Grid Ambulances Stadium Hospital Optimization Comms Network Optimization Home Energy Management Digital Signage Traffic Flow Optimization Factory Optimization Logistics Optimization Traffic Cameras Automated Car System A City, Country, Company with a Digital Overlay Connected Over Industry Standard Platforms Intelligent Medical Devices Connected Cloud and Services IoE Platform + Smart FACTORY HIGHWAY CITY HOSPITAL FACTORY SMART CITY SMART HOSPITAL SMART Intelligent Connected HIGHWAY SMART

10. Cisco Confidential 10 C97-730728-01 © 2014 Cisco and/or its affiliates. All rights reserved. Accelerate @ openBerlin StartUPPartners Customers Open Community Accelerate IoE startup ecosystem Funding, mentorship, development and joint GTM IoT Community to make ideas real Connect skilled enthusiasts and get the work done + WW Showcase of IoT in Manufacturing and Transportation/Logist ics Rapid prototyping Build Together Vertical Solutions with clear Business Outcomes Disruptive Innovations + +

11. Cisco Confidential 11 C97-730728-01 © 2014 Cisco and/or its affiliates. All rights reserved. Disrupt @ challengeup.eu 11

13. Cisco Confidential 13 C97-730728-01 © 2014 Cisco and/or its affiliates. All rights reserved. Pace of Change is Accelerating Cloud Mobile Big Data & Analytics IoT By 2017, 90% of internet users will access via a mobile device 2014, 74% of enterprises have a hybrid cloud strategy 50B autonomous connected devices by 2020 180B mobile application downloads in 2015 Until 2020 the amount of data will double every 2 years

14. Cisco Confidential 14 C97-730728-01 © 2014 Cisco and/or its affiliates. All rights reserved. Evolution of the Internet Connectivity Digital Access Immersive Experiences Digital Interactions Networked Economy Digital Business Processes Internet of Everything Digitize the World

15. Cisco Confidential 15 C97-730728-01 © 2014 Cisco and/or its affiliates. All rights reserved. One of the “killer apps” www.sensity.com

16. Cisco Confidential 16 C97-730728-01 © 2014 Cisco and/or its affiliates. All rights reserved. Cloud 16

17. Cisco Confidential 17 C97-730728-01 © 2014 Cisco and/or its affiliates. All rights reserved. IOT & Cloud © 2015 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public 17

18. Cisco Confidential 18 C97-730728-01 © 2014 Cisco and/or its affiliates. All rights reserved. 18 Applications Things App Enablement Workflow / Rules Engine Event Management Video Sensing Data Normalization and Modeling Protocol Mediation Enterprise App Integration Infrastructure Software Defined Networking NetworkComputeStorage Applications App Enablement Workflow / Rules Engine Event Management Video Sensing Data Normalization and Modeling Protocol Mediation Enterprise App Integration Cloud and Fog Analytics Security and Identity Management Open and Programmability (APIs) Ease of use and Management Infrastructure Software Defined Networking NetworkComputeStorage Things FOG

19. Cisco Confidential 19 C97-730728-01 © 2014 Cisco and/or its affiliates. All rights reserved. Not All Cloud Services Are Equal In The Cloud Market…

20. Cisco Confidential 20 C97-730728-01 © 2014 Cisco and/or its affiliates. All rights reserved. The issue today with cloud… 5-10X Cloud services typically purchased without IT involvement (Cisco) Visibility 50% Global 1000 companies that will have customer data stored in the public cloud by 2016 (Gartner) Risk 90% Percentage of IT expenditures spent outside of IT budget by 2020 (Gartner) Cost

21. Cisco Confidential 21 C97-730728-01 © 2014 Cisco and/or its affiliates. All rights reserved. World of Cloud Islands (2000s) Each Cloud is custom built with no consistent APIs Intercloud Connected for application acceleration with Open APIs The Intercloud Intercloud Web-scale | Automated | Open, Secure, Hybrid Internet Islands of Isolated PC LAN Networks (1990s) Multiple LANs using multitude of protocols The Internet Connected using Industry Standard IP protocol We have done this before

22. Cisco Confidential 22 C97-730728-01 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Intercloud Strategy Enterprise Private Clouds Public Clouds Intercloud Partners Cloud Services & Applications HCS IaaS PaaS Microsoft Suite aaS DRaaS Enterprise Workloads Native Cloud Applications Big Data & Analytics Collaboration & Video Meraki Analytics WebEx Security Energy Management HANA aaS vDesktop aaS APIs Portal APIs Intercloud Fabric