1. www.axis.com Axis Intelligent Video Intelligence where you need it

2. www.axis.com The challenge >Video surveillance is a booming business, and installations become larger and larger >Studies from Sandia N. Lab, US, concluded that personnel can only watch one monitor for 20 minutes before losing focus >So why do we expect a high attention span for hours on multiple monitors? >And how do we turn video surveillance from a reactive tool to a pro-active instrument?

3. www.axis.com The solution – Intelligent Video >“Intelligent video is a collection of technical solutions that makes it possible for systems and people to efficiently cope with large amount of video data.”

4. www.axis.com Some capabilities of Intelligent Video >Automatically analyzes and tags surveillance video in real-time >Detects suspicious activities >Initiates video recording, alarms or other actions >Alerts operators or field personnel

5. www.axis.com Main benefits of Intelligent Video >Available 24/7/365 –Relieves burden from operators –Information when you need it –Minimizes human errors >Creates new business possibilities –Store optimization in retail, cue management in transportation, etc. >Enables users to be proactive –Preventing crime rather than reacting after the fact >Lowers the total cost –More efficient use of staff –Reduced network load and storage needs –Faster return-on-investment

6. www.axis.com Example – Video Motion Detection >Why record hours of video where nothing happens? >With Intelligent Video, the system will only record when there’s motion in the scenery

7. www.axis.com Example – Active Tampering Alarm >If somebody has redirected or painted your camera, how will you know? >With Intelligent Video, the system will tell you

8. www.axis.com Example – Auto-tracking >How do you ensure enough image detail of activities even when monitoring large areas? >With Intelligent Video, the camera will automatically zoom in and follow moving persons or vehicles

9. www.axis.com Example – People counting >Want to know the number of visitors to your store? >With Intelligent Video, the camera can do the counting for you

10. www.axis.com Example – Real estate protection >How can you know when someone is approaching? >With Intelligent Video, a “digital fence” can be set up that sends an alert when security is breached

11. www.axis.com Axis Intelligent Video >Video analytics needs to be done fully or partly at the “edge” to be truly scalable –“Edge devices” include network cameras and video encoders –Ensure video analytics of raw video with undiminished quality –Minimizes video streams sent over network –Scales effortlessly with larger and larger systems

12. www.axis.com Axis Intelligent Video >Video analytics needs to be tightly integrated with system applications to be truly useful –The applications collect input from video analytics in “edge devices,” then process and present result to users –Need to be based on open standards for interoperability and flexibility

13. www.axis.com Axis Intelligent Video >Axis will provide the broad market with video analytics modules that are –Easy to install –Easy to use –Reliable –And add value for the majority of users

14. www.axis.com Axis Intelligent Video >Axis will continue to invest in our ADP program to ensure a wide selection of third-party video analytics –Providing capacity in our network video products –Guaranteeing camera/video encoder performance –Making it easy to develop video analytics for Axis products –Open interfaces (APIs) –Software development kits, documentation and support –Optional certification of video analytics modules

15. www.axis.com Axis Intelligent Video system design Further analysis in system application Video analytics at the edge

16. www.axis.com The Axis Intelligent Video model Axis Video Analytics Platform Axis Video Analytics Module Axis ADP Partner Video Analytics Module AXIS Camera Station or Axis ADP Partner application Edge device Central system application Integration

17. www.axis.com Intelligent Video is our natural direction >Today: –Event manager and alarm handling –Video motion detection –Audio detection –Active Tampering Alarm –Many third-party video analytics modules >Tomorrow: –Greater functionality, more advanced video analytics –More video analytics modules from Axis –More third-party video analytics modules

18. www.axis.com Questions & Answers Thank you!