2. Find the Good Life in North Dakota is a private/public sector funded program designed to help solve the greatest challenge facing our business community: workforce development, recruitment and retention.

3. Website  75,000+ Users  69% are accessing via mobile or tablet  Top States: Illinois, Minnesota, Pennsylvania, Michigan, California

4. Research -356 respondents recently moved to ND  1/2 came to be closer to loved ones  1/4 came for quality of life  1/3 had spent significant time in ND prior to moving  2/3 were employed before relocating  Internet and family and friends were main info sources used Research

5.  ExperienceND Facebook Page  Fan recruitment ad campaign March-June  Promoted post campaign March-June  Fargo post got 1,667 likes and 355 shares  Website conversion campaign March-June  The three of these has increased traffic to the Facebook page to almost 12,000 likes (increase of 4814). Social Media Efforts

6.  Twitter  Promoted tweets  2378 New Followers  LinkedIn  Targeting passive job seekers  6.4 Million Impressions All social media is targeting people in: ND, MN, MT, CO, TX, SD, WI Social Media Efforts

7. Delta Sky Publication  July 2015 Delta Sky Magazine  20 Page spread with FTGL and Tourism Ads  5.4 million monthly readers  14 million monthly Delta passengers  ½ Page Ad in August

8.  North Dakota State Fair Event  Digital Campaign Media Buy  Target CO, IL, MI, MN, MT, OH, PA, WA and WI.  Recruiter Network Resources  Military Publications  Civilian Jobs Military Transition News  250K printed, 145K email subscribers  GI Jobs – 75,000 printed  Transition News ad in Jan/Feb 2016 Next Steps

9.  Explore new ways to collaborate  Email Marketing Campaign  Collaborate to expand the reach of local efforts  Smart Move – Fargo  Make Your Mark – Bismarck  What other efforts are out there?? Next Steps

10. What you can do

11. Thank you