1. Gender Messages in Alcohol Advertising Mirror or Model?

2. Male Stereotypes in Alcohol Ads The Joker The Jock

3. Male Stereotypes in Alcohol Ads The Big ShotThe Action Hero

4. Male Stereotypes in Alcohol Ads The Strong Silent Type

5. Male Stereotypes in Alcohol Ads “The Buddy Ads” Molson “Bubba” Ad- “Oh when we get together, just me and the lads…” Jim Beam- “Real Friends, Real Bourbon” Miller Lite- “Nectar of the Guys”

6. Female Stereotypes in Alcohol Ads The Sexpot/Bimbo The Man Eater

7. Female Stereotypes in Alcohol Ads The Rebel The Prize

8. Female Stereotypes in Alcohol Ads The Party Girl

9. Female Stereotypes in Alcohol Ads “ Objectification and Dismemberment” ObjectificationDismemberment

10. What Alcohol Ads Say About Relationships Skyy Blue Skyy Vanilla

11. What Alcohol Ads Say About Relationships Coors Bud Light

12. What Alcohol Ads Say About Relationships Coors Light “There is something to be said- ‘Make it a double!’”

13. “He Says, She Says” Molson Canadian beer posted two different advertising- one in a men’ magazine, and one in a woman’s. Can you tell which is which?

14. “He Says, She Says” Molson Canadian:

15. “He Says, She Says”