1. Oracle Confidential – Internal/Restricted/Highly Restricted
Citizen Experience and Internet of Things: Big Data bridging the gap between Humans and Machines
ORACLE and Hitachi Consulting
OOW 2014
James Zahoudanis, ISG Industry Director, NA
ORACLE and Hitachi Consulting are committed to using Internet of Things technology, citizen experience, big data, and advanced application capabilities to innovate society, promote diversity, enrich citizens’ quality of life, and protect the environment within cities that want to be smart. The combining human networks and machine sensors in a big-data-driven citizen experience, the cities can achieve their sustainability goals,
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Oracle Confidential – Internal/Restricted/Highly Restricted

2. ORACLE’s Smart Cities - City Platform
City Service
Citizen Empowerment
Collaboration
Social Media
City Operation
Business Productivity
Harmonization
Entrepreneurs
City Infrastructure
Sustainable City
Modernization
Sensors

3. Smart Cities: City Platform addressing Key City Concerns
Budget Constraints
Nobody left behind
Sustainability
Transparency & Accountability
Revenue Generation
Quality of Service
Fighting Poverty
Public Health
Collaboration
Social Media
Harmonization
Entrepreneurs
Modernization
Sensors

4. Smart Cities: City Platform spanning multiple Domains
Public Safety
Social Welfare
Education
Green City
Mobility
Healthcare
Tax & Revenue
Collaboration
Social Media
Harmonization
Entrepreneurs
Modernization
Sensors

5. City Platform Connects Citizens, Businesses, Networks
Multi Channel Interaction between Citizen and City
High Quality Resolution of Requests
Provides means for Citizen Self Control
City Service
Citizen Empowerment
City to Citizen
Smooth, Harmonized Back Office Processes
Higher Productivity of City Constituents
Intelligence to Better Plan, Budget and Procure
City Operation
Business Productivity
City To
Business
Reliable Infrastructure to operate the City
Internet of Things ( IoT )
Real-time Data Management, Analytics and Control
City Infrastructure
Sustainable City
City to Network

6. Smart Cities Solutions: Smart City Use Cases
Big Data - Management and Advanced Analytics

7. David Parsons Rob Farris Vice President, , Internet of Things
Vice President, Smart City Solutions

8. Hitachi Consulting Citizen Experience and Internet of Things.
September, 2014 David Parsons Rob Farris
Citizen Experience and Internet of Things.
Big Data Bridging the Humans/Machines Gap
OOW Session:   Monday, Sep 29, 4:15 PM - 5:00 PM - Moscone West
Citizen Experience and the Internet of Things: Big Data Bridging the Humans/Machines Gap [CON8128] Cities around the globe aspire to be easier to navigate, safer, cleaner, less wasteful of resources such as energy and water, less harmful to the environment, and more resilient in the face of changes. These are increasingly high-profile issues on the agenda of smart cities and public sector organizations. Oracle and Hitachi Consulting are committed to using Internet of Things technology, citizen experience, big data, and advanced application capabilities to innovate society, promote diversity, enrich citizens’ quality of life, and protect the environment within cities that want to be smart. This session explains how cities can achieve their sustainability goals, combining human networks and machine sensors in a big-data-driven citizen experience.

9. Citizen Experience and Internet of Things
Topics of Discussion
Introduction
Hitachi and Oracle Smart City Vision
Enterprise of Things in Cities
Customer Examples
Next steps

10. Hitachi Consulting Introduction

11. Hitachi, Ltd. - a global industry leader.
Hitachi, Ltd. ranks 78th on the 2014 FORTUNE Global 500®.
$93.4 Billion FY13 Revenue
947
Companies
320,000+ Employees
Invested
$3.4 Billion
in R&D (2013)
100 Years of product & service innovation, engineering,
& quality
Focus on Social Innovation answering society’s challenges
Society Changes, Hitachi Transforms It.

12. Hitachi Consulting.
Hitachi’s Global Management Consulting & IT Services Business.
$675 Million FY13 Revenue
Delivered over
$10 Billion
in overall
Business Improvements
5,000 experienced & dedicated
professionals
Commit to deliverables & certainty of measurable results
We speak 25 languages. We work in over 50 countries
Focused
25 Years of consulting experience
Clear
Collaborative, Committed & Results Oriented
Bold
Better Approach. Better Results. Better Experience.

13. Hitachi SmartCity Vision

14. Hitachi Social Innovation Vision
Resolve Social Issues and Realize Sustainable Society with ...
SOCIAL INNOVATION - IT'S OUR FUTURE
"IT" x "Social Infrastructure"
Energy
Cities
Transportation
Healthcare
Hitachi is celebrating our 104th anniversary this year. The core of our strategy for the “next 100 years” is to focus on “Social Innovation”
This is done through market leading IT competencies linked with a strong track record in Social Infrastructure elements that cover Energy, Cities, Transportation, Healthcare etc..
Resources
(e.g. ,water)
Logistics
Big Data (IT)
Finance

15. SmartCity Infrastructure
City Infrastructure supported by Information Systems for Control and Monitoring
Hitachi makes city infrastructure technologies – as well as OT Control systems - in all of these core areas – Energy, Water, Mobility and Communications. Combining our IT capabilities with our OT capabilities is one of the Hitachi’s unique strengths.
We are able to tap into our expertise in all of these areas when we work with City customers to implement Smart City solutions.

16. Internet of Things

17. Hitachi Consulting Internet of Things – Enables Smart Cities
Enabling value creation through innovative, integrated solutions 1
Smart Grids / Power Systems
Mobility / Transportation
Information & Telecom Systems
Construction & Mining Machinery
Water Systems
Building Management
Health Care Technologies
Materials & Key Devices
SOCIETAL INFRASTRUCTURE
COMMERCIAL INFRASTRUCTURE
Products
Expansive Product Portfolio
Unified Social Innovation Strategy
Solutions
Value Oriented Use Cases
Integrated E2E Solutions
Expertise
Strategy to Implementation
Deep Product Integration 2 3
Hitachi Consulting helps clients become Enterprises of Things, by effectively implementing IoT technologies
Hitachi Social Innovation enables the development of safe, reliable societal and commercial infrastructure, powered by information technology.

18. Components of an EoT Solution
The E2E solution includes hardware (IT & OT) and software
Operational Technologies
Integrated IoT
Platform
Information Technologies
EPM
ERP
SCM
HRM
CXM
MRP
Devices and gateways
Embedded Software
Event Processing
Standards / Integration
Big Data / Analytics
System Management
Connectivity / Integration
Development Platform
Business Applications
Operational Applications
Mobile Applications
Integration / Federation
End-To-End Integration and Management

19. Challenges of Adopting Internet of Things
Top-5 barriers to becoming an Enterprise of Things
Unclear value…IoT is too big and ambiguous
Unclear ownership…cuts across the enterprise
Rapid change…IoT components are evolving quickly
Security concerns…and lack of data ownership
Platform overlap…lack of standards

20. Utilize IoT Capabilities to Become an Enterprise of Things
We currently focus in three areas
Retail Solutions
Business Operations
Wearable Devices
Vehicle Telematics
Logistics & Fleet Mgt.
Mining & Equip. Mgt.
Building Energy Mgt.
Home Automation
Factory Mgt.

21. Customer Example
City of Copenhagen

22. Big Data Digital Infrastructure
Copenhagen Goal
Carbon Neutrality
by 2025
"Green and Comfortable Transportation"
Mobility
- City of bikes
- ITS
- Mobility Management
- Copenhagen Connecting
"Carbon-neutral city"
- Smart meter by 2020
- Wind turbines
- Biomass in power plant
- Smart Cities
Energy
"Lower energy consumption"
- The City of Copenhagen has a very unique and aggressive goal to become carbon neutral by 2025.
- The City of Copenhagen has plans to achieve this in a number of ways – such as :
Shifting to lower carbon methods of transport such as bikes and public transportation,
Adopting low carbon energy generation on a massive scale
Reducing energy consumption in buildings and other city operations
- They envision information to be one of the key enablers of this reduction and asked Hitachi Consulting to work with them to define how a “Big Data Digital Infrastructure” could provide this city wide information foundation
- Buildings
- Transport
- Procurement
- Street Lighting
City
Admin
Big Data Digital Infrastructure

23. SmartCopenhagen Vision
A “Big Data Digital Infrastructure” - enabling many SmartCity applications
We worked with the City of Copenhagen to develop a vision for a “SmartCopenhagen” BDDI (Big Data Digital Infrastructure”) that supports numerous information applications over time – to improve quality of life, safety
The idea is that by providing a centrally managed data platform, the city could gather public and private data in one place – from both fairly static and dynamic data sources – thereby enabling unique capabilities for Citizens, Businesses and the City of Copenhagen itself
Examples of information that could be tracked – and then can be used by citizens, businesses and the city are:
Monitor real time movement patterns – by people, bicycles and vehicles
Traffic lights prioritize bike traffic over cars
Sharable bikes and cars tell you when they are available and where
Vehicles tell the city where the roads need repairs by driving around
Street and path lights turn on only when someone is nearby
Parking spots and EV charging locations tell you when they are available
Water and Gas pipes tell the utility when they are leaking before anyone reports it
Air quality and temperature monitored throughout a city at a micro level
Businesses can easily compare the energy performance of their buildings to others in the city
Equipment (in homes, buildings, and city infrastructure) tells you when it’s having problems
Power grids tell their operators when something is not working correctly before a blackout occurs
Solar panels tell you when their energy output is decreasing and why
Trash bins tell trash collector when they to be picked up
Citizens report geotagged problems (potholes, water leaks, traffic accidents) to city officials
Railcars spot potential hazards before they impact the train operation or safety
SmartCopenhagen Apps to be implemented as mobile and/or web apps
Leveraging Public “Open Data” and Private data – with privacy and anonymity
Leveraging sensor / “internet of things” data as needed – including smart phones, buildings/homes meters, equipment, vehicles and bicycles, water pipeline sensors and meters, in-airport beacons, streetlight sensors, weather sensors, air quality sensors, trash bin sensors etc.
Enables new, unique integration and advanced analytic insights

24. What does the SmartCopenhagen BDDI Business do?
(Big Data Digital Infrastructure)
4) Develop an organization, processes and business model to enable all of this to happen profitably for at least 5 years
Citizens
City Government
Companies
2) Build apps to provide this data and services to end customers
3rd Party Applications
3) Enable 3rd Parties to Build Apps too
One of the unique aspects of the Vision for this SmartCopenhagen solution has to do with “HOW” it will be delivered
We established a plan for how a data service like this could be implemented and could become a self-sustaining business that generates it’s own revenues.
The idea is to provide the central data service – upon which developers (us and 3rd parties) can create these SmartCity oriented applications. The service would generate revenue through app advertising revenue, data sales and analytic services.
1) Implement a HW/SW platform to enable integration and sharing of data within the city of Copenhagen
Public Data Sources
Private Data Sources

25. Customer Example Severn Trent Water
Another SmartCity solution we have worked on was for a large water utility in the UK called Severn Trent Water.

26. Water Utilities struggle with aging infrastructure and lack of integrated information.
On average, 30% of water utility operating costs are attributed to energy. In the US, 3% of the total electricity consumption is attributed to water management.
Infrastructure is typically years old.
On average, city water utilities in the US lose up to 30 percent of their water resources to non-revenue costs.*
The USGS estimates 1.7 trillion gallons of water is leaked each year in the US alone.
The American Water Works Association estimated there are close to 237,600 main breaks per year in the US leading to approximately $2.8 billion lost in yearly revenue.
Severn Trent was experiencing similar problems to many water utilities.
Basically, water utilities are often struggling with aging infrastructure and have large amounts of water lost due to leakage. Averages in the US are around 30%. Can you imagine if a company like Coca Cola or Pepsi had 30% of their soda bottles falling off the trucks? It would be viewed as a serious crisis by them. This is a similar scenario!
Not only does the lost water represent massive lost revenue, it also represents a huge waste of expensive energy – which is used to clean the water and sewage and to pump the water around the system.
* Could Smart Meters Stem $14 Billion in Annual Water Losses?, Heather Clancy, GreenBiz, Aug. 15, 2013, greenbiz.com

27. Hitachi Solution Helps Water Utilities Save Money and Water
Our proven, intelligent solution reduces leaks and faults, and improves preventative maintenance strategies.
Collect and visualize real-time data
Analyze real-time data (e.g. pressure, temperature, pump energy consumption, flow rates, environmental information) to ensure effective and efficient operations.
Identify potential pipeline leaks, broken pumps, security, and safety issues before they occur.
Obtain proven ROI. Improve efficiency, reduce water lost / wasted, preventative maintenance
KPIs to measure and communicate success to stakeholders.
Hitachi Consulting worked with Severn Trent to implement a system - using Oracle DBMS and OBIEE technologies – to collect real time data about the operations of the water pipeline –tracking things like flow rates at different points in the pipeline, water pressure, energy consumption of pumps, and water quality information).
Bringing this information from multiple SCADA systems into 1 central system enabled them to more readily identify leaks - such as when water volumes are significantly different between 2 points on the pipeline – so that they could proactively fix them before they resulted in large water loses and before customer service was impacted.
The information also allowed them to identify potential problems with equipment (such as faulty pumps) before they had costly failures. This information became part of a preventative maintenance program where Severn Trent could devote their limited resources to the most critical issues as opposed to just sending out crews on a scheduled basis whether there were issues or not.
This solution, that we worked with Severn Trent Water on, won Oracle’s ECO ENTERPRISE award at the Oracle Open World conference in 2012.
Won Eco Enterprise
Oracle Excellence Award
In 2012

28. Call to Action At Oracle Open World Contact us for a workshop
David Parsons
Vice President
Internet of Things
701 Pike Street Suite 2150 Seattle, WA
Cell:
At Oracle Open World
Visit us at Booth #1701 (Moscone South) with the #3 Team Penske Car
Contact us for a workshop
to discuss how our Internet of Things and SmartCities solutions can help your city improve it’s operations, quality of life and sustainability
Rob Farris
Vice President
Smart City Solutions
14643 Dallas Parkway, Suite 900, Dallas TX 75254
Cell:
Please contact us if you have questions about any of the services we have discussed today.
I apologize again for Rob missing this presentation – but if you would like more info we have 2 handouts on our SmartCity solution and our Water solution and you can definitely contact Rob directly to learn more.