2. 1. What is Social Media

4. It’s here It’s real It’s big It’s powerful YouTube video created by Socialnomics Social Media Revolution

5. Interaction Similar to a business cocktail reception Without constraints of time or space “I’m 48. I don’t understand this Social Media stuff.”

6. 2. The Value of Social Media

7. Consumer Stats FacebookGoogle+LinkedInTwitter YouTube

8. Social Demographics 72 % of all internet users are active on Social Media 54% 25% 12% What drives the most relationships/engagement across your marketing mix?

9. 3. Case Studies Why Create Case Studies?

10. Case Studies Source: 2013 CMO Council Study of B2B Buyers Case Studies’ Effect on Sales

11. Case Studies Case Studies’ Effect on Branding

12. Case Studies How to Write a Case Study

13. Case Studies Asking Customers to Participate

14. Case Studies Key Elements of a Case Study

15. Case Studies Promote your case studies on social media Phrase the post in terms of the problem solved: Bad: “Check out our new case study about XYZ.” Good: “XYZ needed a way to handle a seasonal increase in web traffic. See how we kept up and running with increase in web traffic.”

16. 4. How to Use Metrics to Analyze the Data

17. Social Media Metrics

20. Followers Views Comments Reshares +1’s Post Length

21. Social Media Metrics

22. 5. How to Manage YOUR Online Reputation & Online Brand

23. Online Reputation & Brand If you’re not branding yourself, you can be assured that others are doing it for you.

24. Online Reputation & Brand

28. 6. The POWER of Social Media

29. Power of Social Media

32. Text 40404 follow@__________

33. Power of Social Media Manage this animal don’t let it overwhelm you!

34. 7.How to Use Social Media for Face-to-Face Events

35. Using Social Media for Events Make a Facebook Event Listing

36. Using Social Media for Events Use Video

37. Using Social Media for Events Use #Hashtags at your Event

38. Using Social Media for Events Use Instagram at your event to take and post pictures of you and your customers.