1. © Cullen International SA 2015 Cullen International: seizing opportunities in Mexico Elena Scaramuzzi, Cullen International WEIF – Les rencontres du commerce international Liege, December 3, 2014

2. © Cullen International SA 2015 2 Cullen International: “regulation made simple”

3. © Cullen International SA 2015 3 Monitoring, measuring, benchmarking… Regulated sectors

4. © Cullen International SA 2015 4 Different sectors, different regions…

5. © Cullen International SA 2015 5 Selling ‘conceptual simplicity’ Sector regulation across countries…

6. © Cullen International SA 2015 6 Regulation made simple… Training services

7. © Cullen International SA 2015 Adapting the service to LATAM needs

8. © Cullen International SA 2015 8 Exporting services to Latin America since 2010

9. © Cullen International SA 2015 9 Growth trends in LATAM much higher than initially foreseen

10. © Cullen International SA 2015 10 LATAM service today

11. © Cullen International SA 2015 11 WHY MEXICO? since 2010….

12. © Cullen International SA 2015 12 Regulatory research on Mexican market

13. © Cullen International SA 2015 13

14. © Cullen International SA 2015 14 Lessons learned in Mexico Potential demand Exportability of the model Adapt to local needs Motivated team

15. © Cullen International SA 2015 © Cullen International SA 2013 elena@cullen-international.com