1. digital marketing strategy Pat Bondiskey, Kody Cotrufello, Leigh McKenzie, Chris Hayden

2. Project Objectives Create a new mobile-friendly website Improve social presence Create Instagram account Update Facebook & Twitter Update Yelp Develop Google AdWords and Facebook Ads campaign 2

3. New Mobile-Friendly Website 3 Integrated with Google Analytics Responsive design for phones Tracks clicks on phone & hours

4. 4 Website Google Analytics Total Sessions, 15 October – 22 November Ages 18-24 63 % Mobile Visitors 55 % Goal conversions 81 Unique Visitors 905

5. Hue on Instagram 5 10/1 - Hue has no existing presence on Instagram 10/25 - Created Hue’s profile with a goal of 200 followers 11/3 – Gained 324 followers Adjusted goal to 1000 followers 12/1 - 1090 Followers Applause Rate: 32.75 (High of 70) Conversation Rate: 3.86 (High of 21)

6. Hue on Facebook 6 10/1 - Began with 210 ‘Likes’ Goal to reach 315 likes 11/3 - Reached 299 ‘Likes’ (41.39% increase) Adjusted goal to 367, (+74.76% of initial Likes) 12/1 - 362 ‘Likes’ (72.38% increase)

7. Hue on Twitter 7 No posts since April 13, 2014 10/1 - 15 Followers. Goal of 50 followers by project’s end 11/3 - Reached 61 followers. Adjusted goal to 150 12/1 - 155 followers (933% gain)

8. Hue on Yelp 8

9. Facebook Ads 9 ReachImpressionsClicksCTRCPMCPCActions‘Likes’Cost 11,28531,1606011.93 % $3.83$0.2071292$119.2 3

10. Google AdWords 10 ImpressionsClicksCTRCPMCPCAvg. PosCost 20,438540.29 % $6.36$2.411.2$130

11. Recommendations Continue posting on social media – Run another Instagram contest in January 2015 – Cross post from Instagram to Facebook and Twitter Use Facebook advertising – Best demographic targeting – Most cost effective Start a petition for Diamond Dollars – Encourage Temple students to sign both in-store and online 11