1. Enabling Environment for e-Agriculture
Modernizing Extension and Advisory Services
Enabling Environment for e-Agriculture
Connected Agriculture, Protected Future
3RD& 4TH DECEMBER | PAN PACIFIC SONARGOAN | DHAKA, BANGLADESH
Andrea Bohn
Associate Director INGENAES and MEAS, University of Illinois at Urbana-Champaign
Day 2, Track 1
Session 10:45 am
In this session, my job is to provide a framework to guide our discussions and planning for the future.
And rather than giving you answers, I’m going to pose some guiding questions and principles which I hope you will find useful for our debates today and when you go back to your respective jobs to do your part for a “connected agriculture and protected future” in Bangladesh.

2. Agricultural Innovation System, AIS
Agricultural Value Chain Actors & Organizations
Input Suppliers * Seeds, fertilizer, pesticides, machinery, financial services
Traders
Agricultural Producers
(different categories)
Processing, Wholesale, Retail
Consumers
Agricultural Research System
* Public sector * Private sector
* NGO/PVO sector
Agricultural Education System
* Primary/secondary
* Post-secondary * Vocational training
Agricultural Extension System
* Public sector * Private sector * NGO/PVO sector
Agricultural research and education systems
General Agricultural Policies
* Food policy * Rural infrastructure
* Trade policies * Agricultural services * Taxation * Agricultural regulation * Facilitation * Property rights (land, IPR)
Agricultural Innovation Policies
* Agricultural research policies * Agricultural extension policies * Agricultural education policies
* Facilitation of actors and linkages
Implementation/funding Influence/feed-back
Implementation/funding Influence/feed back
Bridging Institutions
* Political channels * Stakeholder platforms * Media
Integration in Value Chains
Adapted from Regina Birner, IFPRI
Informal institutions, practices and attitudes
* Propensity for innovation and entrepreneurship * Political/bureaucratic culture * Trust * Attitudes towards risk * Learning orientation

3. The 3 P’s of Making it in ICT4AG
Perseverance
Pathways
Partnerships
Image:

4. Provider ICT4Ag Partnerships Content Sourcing
User/Client
Storage / Distribution
Development of Technology; Connectivity
Funding models/ Revenue sharing
Robert M.Kintu | Principal Consultant-Managing Director | FIT Uganda Ltd Plot 175/176 Block , Kyadondo II Road, Kagugube Close, P. O. Box Kampala, Uganda Tel | Fax | Mob , | |
Based on R. Kintu, Oct. 2014

5. Trusted? Reliable? Localized? Timely? Relevant? Actionable?
The 4 C’s
Clients
Content
cell phone coverage
broadband and bandwidth infrastructure;
electricity (cost and availability)
radio/TV stations – numbers, reach, governance
Do you really know your clients?
Are you targeting end user or intermediary?
Do you understand their needs, opportunities, barriers to access and use (language, literacy, gender, costs, trust, …)?
Do you engage with them from the get- go? Validation?
Are you actively pursuing user feedback?
Connectivity
Trusted? Reliable? Localized? Timely? Relevant? Actionable?
COSTS vs. VALUE (to provider, to user, to society at large)

6. The 3 S’s
How do you know you are successful? By meeting donor expectations? Making profit? Reaching large scale? How do you define and measure impact? Higher incomes and improved food security at household, community, national level? (be careful what you measure)
Success
Proof of concepts and pilots or design for scale from the get-go? Broad appeal or niche use? Is large scale equal to sustainability and profitability?
Scalability
How to reduce dependency on subsidy or donor support?
How to sustain responsiveness to client needs?
Sustainability

7. This presentation was given by:
Andrea Bohn on behalf of MEAS During the Plenary Session on Day 2 of “Connected Agriculture, Protected Future” Pan Pacific Sonargoan, Dhaka, Bangladesh on December 3-4, 2014

8. Terms of Use:
© Andrea Bohn and MEAS project. This work is licensed under a Creative Commons Attribution 3.0 Unported License.
Users are free:
to Share — to copy, distribute and transmit the work
to Remix — to adapt the work
Under the following conditions:
Attribution — Users must attribute the work to the author(s)/institution (but not in any way that suggests that the authors/ institution endorse the user or the user’s use of the work).

9. www.meas-extension.org Disclaimer:
This presentation was made possible by the generous support of the American people through the United States Agency for International Development, USAID. The contents are the responsibility of the author(s) and do not necessarily reflect the views of USAID or the United States Government.

10. The 3 P’s and more Projects (donors, NGOs)
vs. programs (governments, multilateral donors)
vs. products (business approach)