2. Figure 1.4 Incremental change and strategic drift
Source: Johnson, G. (1988) ‘Rethinking incrementalism’, Strategic Management Journal , 9. pp. 75–91. Copyright 1988 © of John Wiley & Sons Ltd. Reproduced with permission.

3. LEGO’s strategic drift

4. Figure 1.4 The glocalization framework

5. Figure 1.6 The global integration/market responsiveness grid: the future orientation of LSEs and SMEs

6. Figure 1.8 A ‘simplified’ version of the value chain

7. Table 1.1 The traditional value chain versus the service value chain
Source: based on Stabell and Fjeldstad (1998).

8. Entry Modes Least Risky Most Risky Export
License (manufacturing franchise)
Alliance (strategic alliance, joint venture)
Subsidiary
Foreign purchase
Most Risky

9. Table 2.1 Major motives for starting export
Source: adapted from International Marketing and Export Management, 2nd ed., Addison Wesley (Albaum, G., Strandskov, J., Duerr, E. and Dowd, L. 1994), p. 31, reprinted by permission of Pearson Education Ltd.

10. Table 2.2 Triggers of export initiation

11. Figure IV.3 Analysis of a company’s standardization potential Source: adapted from Kreutzer (1988). Reproduced with kind permission from Emerald Group Publishing Ltd;

12. Figure 1 The CPW joint venture

13. Figure IV.1 Environmental factors influencing the balance between standardization and adaptation

14. Figure 3.1 Internationalization of the firm: an incremental (organic) approach Source: adapted from Forsgren and Johanson (1975, p. 16 ).

16. Figure 4.11 Blue ocean strategy framework

17. Exhibit 4.3 Hotel Formule 1 – value innovation in action
Source: Tony Souter/DK Images.

18. Tools Strategic canvas ERRC Positioning Statement Weighted SWAT
Perception Map

19. Figure 3.2 Dimensions of internationalization Source: Welch and Loustarinen (1988). Reproduced with permission from The Braybrooke Press Ltd.

20. Cases/Movies Lifestraw Manchester United One Cafe Arcor
(boxes in chapters)
Cereal
Coffee
Bajaj