1. COMMERCE SS2 1ST TERM Scheme of work
Weeks
Topics
Content 1
Advertising
Meaning, functions
types, media 2
Merits and demerits of advertising 3
Sales promotion
Meaning, objectives, types , consumer promotion, consumer protection: meaning, consumerism, rights of consumers etc 4
Consumer protection (contd) 5
Insurance
Meaning, basic, types, importance etc 6
Insurance (contd) 7
Banks
Meaning, features, functions, instruments of monetary control, meaning of currency redenomination and clearing house.

2. Week
Topic
Content 1
Advertising
Meaning, function, types and advertising media. 2
Advantages and disadvantages of advertising media 3
Sales Promotion
Meaning, objectives, types, consumer promotion 4
Consumer Protection
Meaning, consumerism, rights of consumers, reasons for protection, means by which consumers are protected and agencies etc

3. 5
Insurance
Meaning, basic principles, types, importance, insurable and non insurable risks 6
Insurance (contd) 7
Banks ( central bank)
Meaning, functions, instruments of monetary control. Currency redenomination: meaning and clearing house 8
Banks ( commercial)
Meaning, functions, types of accounts the use of cheque, mode of operation, specialized banks etc 9
Capital
Meaning, types, importance of working capital etc.

4. ADVERTISING
This is the passing of information and creation of awareness about the existence and production of goods and services to the public.

5. FUNCTIONS OF ADVERTISING
Advertising creates demand by arousing the interest of customers to buy and use a product.
It informs the public about the existence of new goods and services.
It increases the organization’s sales and profits.

6. It helps to make brand names of commodities known to the public.
It helps firms to project and promote their image of producing high quality goods.

7. TYPES OF ADVERTISING
Persuasive Advertising: This urges and arouses interest and creates desire to buy. The objective is to convince the public.
Competitive Advertising: This type tries to make a product better than that of close substitutes example Omo and Aerial Detergents.
Informative advertising: This emphasizes full details on the uses of the goods and where to obtain the goods. It is the best for introducing new product under brand name, e.g. A documentary of a school.

8. Mass or general advertising: This reaches many people at the same time, as is the case when using print media or electronic media e.g. iodized salt.
Specific or generic Advertising: This form of advertising is targeted at a group of people e.g. farm implements for farmers.

9. Methods of advertising
This could be either direct or indirect:
Direct advertising is written or oral information about a product with a view to encourage purchase of the product.
Indirect advertising or sales promotion on the other hand, refers to the use of incentives to woo customers.

10. Advertising Media
Are ways through which producers get their goods and services known to the public. Advertising media are classified into
Print or press media
Electronic or broadcast media
Some examples of advertising media are:
Television
Radio
Newspapers
Bill boards or hoarding

11. 5. Magazines and journals
6 Cinema
7. Mobile shops and loudspeakers
8. Window displays
9. Trade fairs and exhibitions
10. Catalogues and price lists
11. leaflets, handbills and circulars
12. Neon signs or illuminated signs

12. Television Advertising
This medium has ability of making viewers listen and watch the demonstration and use f the product. It attracts a large audience. It is also known as audio-visual.
Advantages
It is suitable for product demonstration.
It has a wider coverage
It easily captures the attention of the audience.
It has sensory stimulation as a result of the live and direct display.

13. Disadvantages It is an expensive medium
The demonstrations are too brief to make lasting impact on the viewers.
It results in impulsive buying.
Its effectiveness is limited by power failures.

14. Assignment Write short notes on the following: Persuasive advertising
Informative advertising
Competitive advertising
Mass advertising
Direct advertising

15. Thank you