1. Assignment 2:Brand Personality (Sec 401 only) A.Kwanta Sirivajjanangkul Albert Laurence School of Communication Arts Department of Advertising 2013

2. Assignment 2 1.Referring to Assignment1: Brand Positioning – 3 chosen brands in the same product category ex. Coke,Pepsi,Est cola – Review and conclude brand positioning statement for each brand 2.Analyze the brand personality of those 3 brands 1.If a brand becomes a person Demo, Psycho, Behavior (write as a profile of this specific person, be very specific) 2.Find one picture of that person which could represent the personality Referent photo, illustration, picture

3. Assignment 2 3. From the provided case study: 1.analyze the brand attributes and conclude brand positioning statement 2.Analyze brand personality (if a brand becomes a person – demo, psycho, behavior) 3.Find one picture of that person which could represent the personality Referent photo, illustration, picture

4. Mobile Phone – http://www.youtube.com/watch?v=Mo1sN m8c2cw Cola Drink – http://wholeearthfoods.com/product/sparkling- organic-cola-drink/ Coffee Shop – http://www.theatlantic.com/health/archive/2012/ 11/around-the-world-in-concept-coffee- shops/265341/ Case Study

5. Car – http://www.youtube.com/watch?v=cdgQpa1pUU E Fast food – http://evolutionfastfood.com Mobile Phone Network – https://www.freedompop.com Body Lotion – http://www.hempzsuncare.com – http://www.totalhealthathome.com/designer- skin-undercover-angel-lotion.php Case Study

6. – Group Work : 4 -5 members in group – All group members need to present – This assignment is worth 10% – Make a 15 minutes presentation in ppt or keynote – Print out 1 presentation handout ( 3 slides per one page) Assignment 2

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