1. © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 13 - 1 Building Careers and Writing Résumés

2. © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 13 - 2 Today’s Dynamic Workplace Career Stability Career Stability Lifetime Employment Lifetime Employment Small Businesses Small Businesses Independent Contractors Independent Contractors

3. © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 13 - 3 How Employers View the Job Market TemporaryWorkersTemporaryWorkersIndependentContractorsIndependentContractorsCheaper Labor Markets Cheaper GlobalRecruitingGlobalRecruiting Financial Trade-Offs Financial Trade-Offs Economic Uncertainty Economic Uncertainty

4. © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 13 - 4 What Today’s Employers Require Flexibility Life-Long Learning Teamwork Skills Strong Work Records

5. © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 13 - 5 What Today’s Employers Require Leadership Capabilities Diversified Skills Varied Experiences Multicultural Awareness

6. © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 13 - 6 Adapting to the Market What You Want What You Offer Workplace Value

7. © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 13 - 7 SpecificCompensationSpecificCompensation Type of Operation Operation CorporateCultureCorporateCulture Occupation Occupation General Career Goals General LocationLocation Nature of the Job Nature Size of Company Company FacilitiesFacilities What Do You Want?

8. © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 13 - 8 What Can You Offer? Personal achievements Educational preparation Work experience Extracurricular activities Personal characteristics

9. © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 13 - 9 Increasing Your Value Employment Portfolio Interim Assignments Workplace Skills Life-Long Learning

10. © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 13 - 10 The Employment Search Build Toward Career Build Toward Career 1 Prepare Résumé Prepare Résumé 2 Prepare for Interview Prepare for Interview 4 Understand Interview Process Understand Interview Process 3 Take the Interview Take the Interview 5 Follow Up and Accept Offer Follow Up and Accept Offer 6

11. © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 13 - 11 Employers’ Approach to Recruiting Process Networking and Personal References Look Inside the Company Unsolicited Résumés Newspaper Want Ads Employment Agency or Search Firm Most Preferred Least Preferred

12. © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 13 - 12 Organizing Your Approach Track Business News Monitor Specific Firms Build a Network Seek Counseling

13. © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 13 - 13 PlanningWritingCompleting Analyze Situation Gather Information Select Medium Get Organized Revise Produce Proofread Distribute Analyze the Audience Analyze the Audience Compose the Message Compose the Message Three-Step Writing Process

14. © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 13 - 14 Planning Your Résumé Analyze Audience/Purpose Analyze Audience/Purpose Gather Information Gather Information Choose the Best Medium Choose the Best Medium Organize Content Organize Content

15. © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 13 - 15 “Red Flags” for Employers Frequent Job Changes Gaps in Work History Level of Experience

16. © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 13 - 16 “Red Flags” for Employers Long-Term w/One Firm For-Cause Termination Criminal Record

17. © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 13 - 17 Organizing Your Résumé Personal Background Personal Objectives Work History Educational Level Skills and Accomplishments ChronologicalCombinationFunctional

18. © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 13 - 18 Writing Your Résumé Take Your Time Review Good Models Minimize Frustration Respect Your Résumé

19. © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 13 - 19 Keep the Résumé Honest Workplace References Background Checks Credit Histories

20. © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 13 - 20 Adapting to the Audience Consider the employer’s perspectiveConsider the employer’s perspective Build on past accomplishmentsBuild on past accomplishments Stress your future potentialStress your future potential Translate skills and experienceTranslate skills and experience Clarify educational achievementsClarify educational achievements

21. © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 13 - 21 Composing Your Résumé Name and Address Address Career Objective or Summary Career Objective or Summary EmploymentHistoryEmploymentHistory Activities and Achievements Achievements AcademicCredentialsAcademicCredentials Relevant Personal Data Relevant

22. © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 13 - 22 Completing Your Résumé RevisingRevising ProducingProducing ProofreadingProofreading

23. © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 13 - 23 Common Résumé Problems Too long Too short Hard to read Poorly written Uninformed Spelling Grammar Poor quality Boastful Gimmicky

24. © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 13 - 24 Producing Your Résumé Printed Traditional R Traditional Résumé Printed Scannable R Scannable Résumé Electronic Plain-Text File MS Word File HTML Format Electronic PDF File

25. © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 13 - 25 Printing a Traditional Résumé High-QualityPaperHigh-QualityPaper ProfessionalImageProfessionalImage

26. © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 13 - 26 Printing a Scannable Résumé Separate All Characters Avoid Special Characters Use Plain White Paper Use a Keyword Summary Use Sans-Serif Fonts Avoid Columns Separate Phone and Email Identify All Pages

27. © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 13 - 27 Digital Résumé Formats Plain-Text File MS Word File HTML Version PDF Format

28. © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 13 - 28 Proofreading Your Résumé Headings and lists Headings and lists Grammar and punctuation Grammar and punctuation Spelling and word choice Spelling and word choice Paper and digital formats Paper and digital formats

29. © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 13 - 29 Distributing Your Résumé Postal Mail Postal Mail Fax Machine Fax Machine E-Mail

30. © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 13 - 30 Distributing Your Résumé Online Submission Online Submission Personal Websites Personal Websites Index Service Or Job Site Index Service Or Job Site

31. © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 13 - 31 Reviewing Key Points Adapting to the workplace Searching for employment Preparing effective résumés Preparing employment messages