1. Ansoffs and Boston Matrix Starters plenaries and pupil work sheet

2. Product development Diversification Market Penetration Market Development

3. 1.Product development 2.Diversification 3.Market Penetration 4.Market Development Product Development Market Development Market Penetration Diversification

4. Product Development Market Development Market Penetration Diversification

5. http://www.quickmba.com/strategy/matrix/a nsoff/ http://www.quickmba.com/strategy/matrix/a nsoff/ http://www.dailymail.co.uk/money/article- 1308144/Tesco-bids-Carrefours-Asian- stores.html

6. Existing Products New Products Existing Markets Market Penetration Product development New Markets Market Development Diversification Ansoffs Matrix

7. Existing Products New Products Existing Markets Market Penetration Product development New Markets Market Development Diversification Tesco Growth Strategies Tesco bids for Carrefour's Asian stores in hope to become grocery market leader in SINGAPORE

8. Existing Products New Products Existing Markets Market Penetration Product development New Markets Market Development Diversification Tesco Growth Strategies Tesco bids for Carrefour's Asian stores in hope to become grocery market leader in SINGAPORE

9. Dog Excellent products with high growth and high market share; but need constant advertising. Big investment to develop and advertise to start with but it has big sales potential for the future. Profits from Cash Cows help fund new products. Sales made with little investment. Sales are falling and it may be taking profit to keep the dog alive. Low market share % High market growth %Low market growth % High market share %Low market share % Problem Child Cash Cow Rising Star

10. Dog Excellent products with high growth and high market share; but need constant advertising. Big investment to develop and advertise to start with but it has big sales potential for the future. Profits from Cash Cows help fund new products. Sales made with little investment. Sales are falling and it may be taking profit to keep the dog alive. Low market share % High market growth %Low market growth % High market share %Low market share % Problem Child Cash Cow Rising Star Dog Problem Child Cash Cow Rising Star Dog Problem Child Cash Cow Rising Star

11. Dog Excellent products with high growth and high market share; but need constant advertising. Big investment to develop and advertise to start with but it has big sales potential for the future. Profits from Cash Cows help fund new products. Sales made with little investment. Sales are falling and it may be taking profit to keep the dog alive. Low market share % High market growth %Low market growth % High market share %Low market share % Problem Child Cash Cow Rising Star DogCash cow Cash Cow Rising Star Dog Problem Child

12. High Market Share Low Market Share High Market growth Rising StarProblem Child Low Market Growth Cash CowDog Tesco Product Portfolio Analysis Tesco Film Club

13. High Market Share Low Market Share High Market growth Rising StarProblem Child Low Market Growth Cash CowDog Tesco Product Portfolio Analysis Tesco Film Club

14. Existing Products New Products Existing Markets Market Penetration Product development New Markets Market Development Diversification Tesco Growth Strategies

15. High Market Share Low Market Share High Market growth Rising StarProblem Child Low Market Growth Cash CowDog Tesco Product Portfolio Analysis

16. Writing Up The Evaluation Look at your Ansoffs Grid For each product say:- What technique should be used according to Ansoff. What technique is been used by Tesco Is this the same, why If not what is been used and why Is the current technique been used successful. How do you know this (evidence(research)) If so why If not recommend which technique they should use and justify why this technique is better (Use Ansoff and Boston)

17. Get 5 highlighters Circle where the name of the product is Have you explained What technique should be used according to Ansoff. (Pink) What technique is been used by Tesco (Green) Is this the same, why (Yellow) If not what is been used and why (Yellow) Is the current technique been used successful. How do you know this (evidence(research)) (Blue) If so why (Blue) If not recommend which technique they should use and justify why this technique is better (Use Ansoff and Boston (Orange) Does not have to be in this order so long as it is in the evaluation and makes sense Assessment of Your Work