1. STOP, SIP and SAVOUR TASMANIAN CRAFT BEER

2. INTRODUCTION The Beverage Events Service Team have been delivering successful Craft Beer and Cider Festivals, events and activities throughout Australia for nearly 10 years. With a multitude of experience and knowledge, and working closely with industry experts, our Festivals promote and encourage awareness, appreciation and understanding of craft beer to the general community as well as opening communications channels and strengthening industry relations among Brewers, suppliers, distributors and retailers. Our growing National series of Craft Beer and Cider Festivals offer an effective branding and sampling forum where brewers and beer lovers gather to experience and share the finest world- class beer and food available throughout Australia.

3. STATE BY STATE IN NUMBERS (2013 figure in brackets) Victoria – 47 (46) New South Wales – 23 (24) Western Australia – 14 (11) South Australia – 9 (9) Queensland – 7 (10) Tasmania – 0 (0) BY BEERS PER POPULATION SIZE Victoria Western Australia South Australia New South Wales Queensland Tasmania THE UNDER EXPOSURE AS STATED IN THE BRW, “AUSTRALIA'S love of beer is seemingly unchanging but the latest brew capturing hearts and people's wallets isn't light or low-calorie - it is boutique craft. Craft beer is about embracing the original principles of brewing beer - making beer in smaller and sometimes single batches using only malt, water, hops, and yeast. An IBISWorld craft beer product on market research report shows the industry has flourished over the past decade, benefiting from changing in consumers tastes with an emphasis on quality over quantity across the liquor retailing landscape. The report shows annual growth in the craft brewing industry has risen 10.5 per cent. However, with more and more Craft Brewers entering the marketplace, the Craft Beer industry is becoming highly competitive and Tasmanian’s are becoming disadvantage by their lack of exposure outside of Tasmania. This also puts Tasmania at a disadvantage in enticing visitors to further explore within the State. TASMANIAN BREWERS ARE AT A DISTINCT DISADVANTAGE DUE TO LACK OF EXPOSURE AT: Festivals Advertising/ marketing campaigns outside of Tasmania Lack of activitiy/ sales presence outside of Tasmania Little to no social media presence Lack of opportunity to present product to target audience Lack of opportunity AUSTRALIAS TOP 100 HOTTEST BEERS 2014

4. DELIVER DIRECT SUPPORT TO TASMANIAN BREWERS CALL TO ACTION FOR TASBEERTRAIL WEBSITE INTERSTATE EXPOSURE FOR TAS BREWERS AND BRANDS (GOAL OF 4 TAS BEERS ON TOP 100 LIST [CURRENTLY 0] ) ONGOING LOCAL AND NATIONAL PUSH FOR TAS BREWERS, TAS CRAFT BEER BRAND, TASMANIAN EVENTS, TASBEERTRAIL WEBSITE, TASMANIAN VISITATION FROM "YEAST TO YIELD"

5. DATE: Saturday 28 November 2015 VENUE: Catalini Gardens, St. Kilda AUDIENCE: 10,000 PAX THE FESTIVALS DATE: Saturday/Sunday 6-7 February 2016 VENUE : Adelaide Park AUDIENCE: 10,000 PAX DATE: Friday/Saturday 26/27 February VENUE: William Street, Launceston AUDIENCE: 8000 PAX DATE: Saturday/Sunday 14/15 November VENUE: Esplanade Reserve, Fremantle AUDIENCE: 15,000 PAX

6. THE AUDIENCE ATTENDANCE: 8-15000 PAX (Depending on State) THE AUDIENCE IS GENERALLY: 55% Male 45% Female 22-55 Connoisseurs| converts| uninitiated 70% metro | 20% Regional | 10% Interstate and beyond EACH FESTIVAL DELIVERS An authentic tasting and appreciation event Over 200 Local and National craft beers, ciders and premium craft distilled liquors Unique gourmet food vendors A range of interactive and educational seminars Home brewing exhibits, seminars and competitions hosted by brewers Homebrew competition with winner receiving their recipe brewed professionally Live music and comedy

7. THE INVESTMENT/STRATEGIC PARTNERSHIP 2015/2016 CRAFT BEER FESTIVAL SEASON $15,000 SUBSIDISE 50% OF TASMANIAN CRAFT BREWER FEES, INFRASTRUCTU RE, COSTS OF TRAVEL/PRODU CT SHIPMENT FOR THE DEVELOPMENT OF TASMANIAN CRAFT BEER SHOWCASE AT MELBOURNE AND ADELAIDE $15,000 DIRECT SUPPORT FOR CRAFT BEER STALLHOLDERS (FUNDS WILL BE USED DIRECTLY TO SUBSIDISE FEES AND STALL INFRASTRUCTUR E $10,000 PREFERRED LOGO PRINTED ON 50,000 CUPS IN 4 STATES GIVEN FREE AT ENTRANCE AND USED AT EVERY STALL $10,000 DEVELOPING BRANDED SIGNAGE, BANNERS AND PAMPHLETS, THEMED INLINE WITH THE TAS BEER TRAIL BRANDING $45,000 ALL INCLUSIVE OF THE ABOVE OFFERS DIRECT SUPPORT @ ESK BEERFEST + CUP SPONSOR + BRANDING DEVELOPMENT/SIGNAGE + SUBSIDISE 50% COSTS FOR TAS CRAFT BREWERS TO ATTEND MELBOURNE & ADELAIDE (VALUED @ $55,000)

8. DIRECT SUPPORT LOCALLY Direct Support for Local Brewers at ESK Beerfest- % from Stallholder Fee (This will be divided evenly amongst Brewers) Brand Alignment/Showcasing through: Creation of TasBeerWeek in the North of Tasmania in the lead to the Esk Beerfest (Feb 2016) NATIONALLY Complete subsidy for Tasmanian Brewer Fee and full infrastructure and signage display signage for tasbeertrail at Melbourne and Adelaide Festivals Brand and logo on Festival Merchadnise THE DETAILS BRAND EXPOSURE DIGITAL Social media advertising of all Tasmanian Craft Beer Festivals (4 social media sites with reach of 30,000+ This includes call to action Website link and full front page banner for Tasbeertrail as well as call to action for festivals TRADITIONAL/ORGANIC/GRASS ROOTS Generic Craft beer Tasmania; www.tasbeertrail; Tasmanian Beer Trail branding for all craft beer festivalswww.tasbeertrail Promotional material distributed at Esk Beerfest marketing tasbeertrail website etc.. Tasbeertrail website logo and brand exclusively (along ith beerfest) on 50,000 printed cups distributed (4 festivals) ½ Advertisment in each Festival program (4 festivals Tasbeertrail / preferred brand included in all advertising. RADIO, TV, INDUSTRY PUBLICATIONS,POSTERS

9. Thank you for your time For more information please contact: Stacy File stacy@best-australia.com.au p. 0410 539 991 beerfestivals.com.au Thank you for your time