1. Introduction to E-Commerce and E-Marketplaces
Chapter 1
Introduction to E-Commerce and E-Marketplaces

2. Learning Objectives
Define electronic commerce (EC) and describe its various categories.
Describe and discuss the content and framework of EC.
Describe the major types of EC transactions.
Describe the drivers of EC.
Discuss the benefits of EC to individuals, organizations and society.
Discuss e-commerce 2.0 and social media.

3. Learning Objectives Describe social commerce and social software.
Understand the elements of the digital world.
Describe the major environmental business pressures and organizational responses.
Describe some EC business models.
List and describe the major limitations of EC.

4. Electronic Commerce: Definitions and Concepts
Defining Electronic Commerce
*Electronic commerce (EC)
Defining E-Business
*E-business

5. Electronic Commerce: Definitions and Concepts
Major EC Concepts
Pure Versus Partial EC
EC Organizations
Electronic Markets and Networks

6. E-Commerce as Percent of Total Value: 2003-2011

7. The Electronic Commerce Field: Growth, Content, Classification, and a Brief History
The Content and Framework of E-Commerce
An EC Framework

8. A Framework for Electronic Commerce

9. The Electronic Commerce Field: Growth, Content, Classification, and a Brief History
Classification of EC by the Nature of the Transactions and the Relationships Among Participants
*Business-to-Business (B2B)
*Business-to-Consumer (B2C)
*Business-to-Business-to-Consumer (B2B2C)
*Consumer-to-Business (C2B)
*Intrabusiness EC
*Business-to-Employees (B2E)
*Consumer-to-Consumer (C2C)
*Collaborative Commerce
*E-Government

10. Categories of Transactions in E-Commerce

11. The Electronic Commerce Field: Growth, Content, Classification, and a Brief History
A Brief History of EC
The Interdisciplinary Nature of EC
The Google Revolution
Cyber Monday, Single Day
Social Commerce
F-Commerce
EC Failures

12. Drivers and Benefits of E-Commerce
The Drivers of E-Commerce
The Major Drivers of EC
The Benefits of E-Commerce
Opportunities for Entrepreneurs
EC as a Provider of Efficiency, Effectiveness, and of Competitive Advantage

13. The Major Drivers of E-Commerce Growth

14. E-Commerce 2.0: From Social Commerce to Virtual Worlds
*Social Computing
*Web 2.0
*Social Media
The Difference between Social Media and Web 2.0
Social Networks and Social Network Services
*Social Network
Social Networking Services
*Social Networking

15. The Social Customer

16. E-Commerce 2.0: From Social Commerce to Virtual Worlds
Enterprise Social Networks
Social Commerce
Virtual Worlds and Second Life
How Students Make Money in a Virtual World
The Major Tools of Web 2.0

17. The Digital and Social Worlds: Economy, Enterprises, and Society
*The Digital Economy
*Sharing Economy
The Social Impact
*The Digital Enterprise
Smart and Intelligent Enterprise Systems

18. The Digital and Social Worlds: Economy, Enterprises, and Society
*The Social Business (Enterprise)
The Social Business Forum
IBM’s Approach
*Social Business by Design
The Digital Revolution and Society
Disruptive Impacts
*The Social Customer

19. The Changing Business Environment
The Changing Business Environment, Organizational Responses, and EC and IT Support
The Changing Business Environment
Performance, Business Pressures, and Organizational Responses and EC Support
The Business Environment and Performance Impact Model
Business Pressures
Organizational Response Strategies
The Major Capabilities of E-Commerce

20. The Business Environment and Performance Model

21. Electronic Commerce Business Models
The Structure and Properties of Business Models
Revenue Models
Value Proposition
Functions of a Business Model
Typical EC Business Models
Classification of Business Models in E-Commerce

22. The Major Components of a Business Model

23. The Limitations, Impacts, and the Future of E-Commerce
The Limitations and Barriers of EC
Ethical Issues
Overcoming the Barriers
Why Study E-Commerce?
The Future of EC

24. Managerial Issues Why is B2B e-commerce so essential and successful?
Which EC business model should I choose?
How can we exploit social commerce?
What are the top challenges of EC today?

25. Summary Definition of EC and description of its various categories.
The content and framework of EC.
The major types of EC transactions.
The drivers of EC.
Benefits of EC to organizations, consumers, and society.
E-commerce 2.0 and social media.

26. Summary Describe social commerce and social software.
The elements of the digital world.
Business pressures.
The major EC business models.
Limitations of e-commerce.