1. SEM2 3.04/3.05 Employ product-mix strategies to meet customer expectations Ticket Sales….Bundles……Pre-Season Sales Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales. Group Sales

2. Types of ticket-sales programs Many factors are used to estimate ticket sales for sporting events, such as: ▫corporate sponsorships ▫promotional events ▫facility size ▫past ticket sales. When forecasting projected ticket sales for a sports team, you need to consider the team's performance record.

4. Reasons for bundling/packaging extra amenities with tickets Product bundling is a pricing strategy in the sport/event industry which packages tickets together with extra amenities (i.e. Family 4 Pack) and sells the package for a lower price than if the consumer were to buy each product separately. Sport/event marketers often bundle extra amenities with tickets is to increase revenue.

5. Pre-season Booking Strategy Sport and event organizations often develop pre-season booking strategies to sell as many tickets as possible before the season begins. The most important factors for a sport/event organization to consider are:  Timing  Target Markets  Selling Methods A successful pre-season booking strategy often involves targeting current ticket holders. https://www.youtube.com/watch?v=jPjtU5SXwFA

6. Cultivate Group Sales Group Sales is responsible for all communication with potential groups interested in bringing large groups to sporting events or entertainment locations. Groups are usually offered discounts based on the size of the group. Which include:  Discounted tickets  Souvenirs/Food  Preferred Access

7. Identify a sport/event that has a web site containing its pre- season booking strategy. Recommend ways to improve the sport/event’s strategy. Include incentives, bundles, group sales, etc. Write a one page synopsis of your recommendations