1. Key components of the business plan
“The business model”
Key partnerships
Investors
Key accounts
Advisors
Key resources / skills
What do you need to make sure that you can keep servicing your customer
Channel
How you plan to reach these customers / users
Customers
Who will use your product
Who will see value in it
Cost structure
What will it cost you to deliver these services
Revenue streams
For what will you charge and why they will pay you
Provenance

2. Detailed Business Plan Template
Company’s business (description short enough to fit on a business card)
Mission, Vision statement
Products
Product description
Development schedule
Differentiation (USP)
Price point
Process of manufacturing/ usage steps
Market
Target market/ market size
Trends
projected sizes
Product match to market definition
Marketing strategy
Provenance

3. Detailed Business Plan Template
SWOT Analysis
Pricing Strategy
Distribution
Sales channels
Partnerships
Customers
Competition
Competitors
Competitive advantages
Team
Background of management
Board composition
Provenance

4. Detailed Business Plan Template
Financials
Projected P&L (first two years by quarters)
Projected cash flow (first two years by quarters)
Projected head count by functional area (R&D, sales, marketing..etc)
Capitalization Schedule
 Some other documents (not mandatory)
IP declaration worksheet (if any)
Statement of infrastructure requirements (if any)
Statement of purpose (if any)
Timeframe required for incubation (if any)
Provenance