1. Knowledge Transfer | Accelerating Innovation V. Nilsen Introduction to Business Models Vetle Nilsen

2. Knowledge Transfer | Accelerating Innovation V. Nilsen Entrepreneurship Meet-Up Provide CERN people interested in innovation and entrepreneurship with an arena for discussion and learning

3. Knowledge Transfer | Accelerating Innovation V. Nilsen Upcoming topics Meet-up #4: Topic TBA, May 13 th Meet-up #5: Open Presentations, May 27 th Meet-up #6: CTI training and support for Entrepreneurs, Björn Ingell, June 10th

4. Knowledge Transfer | Accelerating Innovation V. Nilsen “ We should have a meeting room for initial discussions, then have a beer afterwards” - Participant

5. Knowledge Transfer | Accelerating Innovation V. Nilsen KT Half Day Training Topics Introduction to Intellectual Property Basics of Contracts for KT Entrepreneurship at CERN Examples of Knowledge Transfer Projects Next Session 29 th of May 08:30-12:30 Sign up in the training catalogue

6. Knowledge Transfer | Accelerating Innovation V. Nilsen Topics

7. Knowledge Transfer | Accelerating Innovation V. Nilsen ? What is the only necessary condition for a business

8. Knowledge Transfer | Accelerating Innovation V. Nilsen Business Models

9. Knowledge Transfer | Accelerating Innovation V. Nilsen Business model is a buzzword that everybody used (or overused) during the dotcom boom. In fact, poorly thought out business models were the downfall of many dotcoms. However, the business model dates back to the earliest days of business; it merely describes the way in which a company makes money. www.investopedia.com

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11. Knowledge Transfer | Accelerating Innovation V. Nilsen Key Activities Key Partnership Key Resources Cost Structures Revenue Streams Value Propositions Customer Relationships Channels Customer Segments Source: Business Model Generation, A. Osterwalder

12. Knowledge Transfer | Accelerating Innovation V. Nilsen Value Proposition What distinguish your business from the competitor? What is the value you provide the customer? Newness Performance Customization "getting the job done” Design Brand/status Price Risk reduction Convenience/usability

13. Knowledge Transfer | Accelerating Innovation V. Nilsen Value Proposition

14. Knowledge Transfer | Accelerating Innovation V. Nilsen Customer Segments Who are your main customers? Mass Market Niche Segments Multi-Sided

15. Knowledge Transfer | Accelerating Innovation V. Nilsen Channels How do you distribute the value proposition to your customers? Online Retail Stores Partners App

16. Knowledge Transfer | Accelerating Innovation V. Nilsen Customer Relationship What is the relationship the business have with its customers? Personal Assistance Dedicated Personal Assistance Self Service Automated Services Communities Co-creation

17. Knowledge Transfer | Accelerating Innovation V. Nilsen Key Activities The most important activities in executing a company's value proposition

18. Knowledge Transfer | Accelerating Innovation V. Nilsen Key Resources The resources that are necessary to create value for the customer Human Financial Physical Intellectual

19. Knowledge Transfer | Accelerating Innovation V. Nilsen Key Partners Which partners are necessary for making the business work?

20. Knowledge Transfer | Accelerating Innovation V. Nilsen Revenue Stream How the company makes income Selling a product Usage Fee Subscription Renting/Leasing Licensing Brokerage Fees Advertising

21. Knowledge Transfer | Accelerating Innovation V. Nilsen Cost Structure What are the cost associated with running the business and how does it scale with sales Fixed Costs Variable Costs Economies of Scale Economies of Scope Cost-Driven vs. Value-Driven

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23. Knowledge Transfer | Accelerating Innovation V. Nilsen Key Activities Key Partnership Key Resources Cost Structures Revenue Streams Value Propositions Customer Relationships Channels Customer Segments

24. Knowledge Transfer | Accelerating Innovation V. Nilsen Key Activities Key Partnership Key Resources Cost Structures Revenue Streams Value Propositions Customer Relationships Channels Customer Segments

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26. Knowledge Transfer | Accelerating Innovation V. Nilsen Exercise

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28. Knowledge Transfer | Accelerating Innovation V. Nilsen Key Activities Key Partnership Key Resources Cost Structures Revenue Streams Value Propositions Customer Relationships Channels Customer Segments Content owners Content Providers Distribution platform Easy access to content when you want it Online People who binge watch tv shows Digital platform SubscriptionRoyaltiesSalariesBandwidth

29. Knowledge Transfer | Accelerating Innovation V. Nilsen Key Activities Key Partnership Key Resources Cost Structures Revenue Streams Value Propositions Customer Relationships Channels Customer Segments Travel networks Platform maintenance Brand Cheap way of getting an unique travel experience Online Online community Travelers % Fee Platform costs Home owners Phone support Insurance Platform Customer support Payment providers Rent out your extra space

30. Knowledge Transfer | Accelerating Innovation V. Nilsen Key Activities Key Partnership Key Resources Cost Structures Revenue Streams Value Propositions Customer Relationships Channels Customer Segments Payment providers Marketing Platform development Support Brand Trust Platform Exchange money from one currency to another at better rates Online support Web platform People living/workin g abroad Frequent users of exchange services % Fee Platform development SupportInsurances

31. Knowledge Transfer | Accelerating Innovation V. Nilsen Key Activities Key Partnership Key Resources Cost Structures Revenue Streams Value Propositions Customer Relationships Channels Customer Segments Publishers Maintaining platform Warehouses Price Online Platform Amazon.com Sales Platform, Logistics, Marketing, Physical Storage, Suppliers and manufacturers Network of sellers Logistics Marketing Brand Platform Selection Convenience/ Speed Mass market Online and phone support Commission on sales Subscription

32. Knowledge Transfer | Accelerating Innovation V. Nilsen Key Activities Key Partnership Key Resources Cost Structures Revenue Streams Value Propositions Customer Relationships Channels Customer Segments Content Providers Advertising sales and analytics Users Brand Platform Platform development and maintenance Connect with friends, share content … Reach a specific target group with your advertising Facebook adds, Facebook pages Online Internet Users Advertisers and marketers Small businesses Add Revenue Bandwidth Sales Platform

33. Knowledge Transfer | Accelerating Innovation V. Nilsen Key Activities Key Partnership Key Resources Cost Structures Revenue Streams Value Propositions Customer Relationships Channels Customer Segments Suppliers Appliance producers Production Logistics Sales Price Simplicity Customization Convenience Brand Physical Resources Communities Self-service IKEA Web sales Individuals Businesses Product sales Production Marketing and sales

34. Knowledge Transfer | Accelerating Innovation V. Nilsen Basic Models Brokerage Bundling Crowdsourcing Disintermediation Freemium Leasing Low-touch Pay as you go Razor/blades Product to service Standardization Subscription Negative operating cycle Source: Seizing the white space, Mark Johnson

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36. Knowledge Transfer | Accelerating Innovation V. Nilsen Key Activities Key Partnership Key Resources Cost Structures Revenue Streams Value Propositions Customer Relationships Channels Customer Segments Manufacturers Retailers Brand Patents People who shave Clean Shave Simple Razor Handle Blades Built-in “lock-in” Retail Marketing R&D Logistics Marketing Manufacturing Logistics, R&D Blades Razor Handle

37. Knowledge Transfer | Accelerating Innovation V. Nilsen Key Activities Key Partnership Key Resources Cost Structures Revenue Streams Value Propositions Customer Relationships Channels Customer Segments

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39. Knowledge Transfer | Accelerating Innovation V. Nilsen Building your own business models

40. Knowledge Transfer | Accelerating Innovation V. Nilsen Key Activities Key Partnership Key Resources Cost Structures Revenue Streams Value Propositions Customer Relationships Channels Customer Segments

41. Knowledge Transfer | Accelerating Innovation V. Nilsen Source / Learn more

42. Knowledge Transfer | Accelerating Innovation V. Nilsen Feel free to contact me: Vetle.Nilsen@cern.ch

43. cern.ch/knowledgetransfer