1. How to Sell to the #Selfie Generation

3. Overview Background Millennials Marketing Strategies:  Strategy of Preeminance  Positioning  Pain Points

4. Background

5. “Know your customers better than they know themselves”

6. HIV Prevalence 1.3% Adults

13. Millennials Born between 1980 and 2000 1 in 3 of employed people in the United States are millennials Will make up 75% by 2025

14. Tough Times Started jobs at the height of the recession 78% of Generation X, Baby Boomers, and the Silent Generation were employed at ages 18-33 68% for Millennials Employment dropped 6% among young women compared to 1998 Income fallen by 5% compared to same age group in 2000 Student loans averages doubled to $20,000

15. “Emerging Adulthood” New York Times asked “Why are so many people in their 20’s taking so long to grow up?” Sociologists say there is a changing timetable 74% of emerging adults receive financial support from their parents

19. Value

20. Positioning

27. Pain Points

28. Questions? Also, stop by the DLI booth to talk strategy and to see DLI’s new smartphone app!