2. INTRODUCTION ABOUT US EVENT DETAILS SCHEDULE KFC PUBLICITY CAMPAIGN BE OUR PARTNER CONTACT US TIMELINE

3. KARNATAKA FASHION CARNIVAL (KFC) has been conceptualized and produced by ELLEGANCE SOLUTION. While individual excellence can get you far, history has proved over and over again that nothing can quite match up to a group of talented people pooling their resources and pulling together towards a common goal. ELLEGANCE SOLUTION therefore, brings together some of Karnataka’s finest minds, body and soul as KARNATAKA FASHION CARNIVAL. SEARCH FOR:  BEST FASHION DESIGNERS  BEST MAKEUP ARTISTS / STYLISTS  BEST CHOREOGRAPHERS  BEST MODELS (MALE & FEMALE)  BEST FASHION PHOTOGRAPHERS KFC is a celebration of life, beauty, self discovery and confidence. We seek for men and women who has confidence, personality and a heart of what it takes to be a true global leader and define new fashion. INTRODUCTION

4. BEAUTIFUL PEOPLE FOR A BEAUTIFUL WORLD VISION The vision of the KARNATAKA FASHION CARNIVAL is to appreciate the ultimate power of good fashion in terms of dress, walk, photos, jewelries, etc. And use this ultimate power to explain people the meaning of true fashion and how to express the fashion the right way. MISSION To bring together the individuals from different fields who has all the qualities to be the agent of fashion world. Then we chose the best amongst the equals as Best Designers, Fashion Choreographers, Makeup Artists, Models, Photographers, who will propagate the idea of true and friendly fashion and lifestyle to possess. Therefore our mission is to promote true fashion by searching the ultimate upcoming fashion trendz and promoting them. ABOUT US

5. KFC shall witness minimum of 250 people participating in the change. HOST CITY : Bangalore, India DATE : 11 th July 2015 to 13th August 2014 The Auditions will be done to select the best out of each field in the Fashion world from Models to Fashion Choreographers to Designers to Photographers and stylists. After the selection of the Finalists, the team will be made with each team consisting of the Designers, Choreographers, Photographers, Makeup artist and the models. The teams will be provided with facilities needed like the place for practice, equipments, supports, guidance etc and the team has to prepare not just in group but also individually to perform the best. On the day of Finale, Models of the groups will walk the ramp choreographed, styled, costumes by their respective Choreographer, Stylists, Designers respectively. Along with the best team who performs best in all the categories, the best solo performers will also be awarded.

6. POST EVENT: SCHEDULE

7. The winners of KARNATAKA FASHION CARNIVAL gets: Cash prize to KFC 2015 team winners. KFC model winner becomes the BRAND AMBASSADOR for the designer labels. KFC designer winner becomes the FACE of the yearly events FASHION WEEKS across INDIA in 2015-16, where the designers from all over the world will showcase their collection. KFC photographer winner works will be featured in the editions of different magazines and newspapers. KFC choreographer winner shall be featured in the short fashion film that shall be shown in the various international fashion weeks and film festivals. KFC stylist winner shall be getting chance to do the makeup of best actors across the country for their movies and shows. KARNATAKA FASHION CARNIVAL

8. ANCHOR RENOWNED TV / RADIO ANCHORS (MALE & FEMALE) JUDGES CORPORATES POLITICIANS WINNERS OF RENOWNED PAGEANTS SPORSTARS ACTOR / ACTRESS WRITERS MEDIA FRATERNITY PEOPLE OF DIGNITY FROM FASHION WORLD KARNATAKA FASHION CARNIVAL

9. Logo presence as partners of “KARNATAKA FASHION CARNIVAL” across communications - Print, Radio, Television, Social Media, On Ground and Outdoor. Editorials and Articles in local and national newspapers and magazines. On ground activation during hype and promotion stage. On ground main event PR across the media and news channels Winner to be offered to brand for appearance, visit, PR activity

10. PRINT Poster ads in major colleges, Institutes, Libraries in the City Poster ads in Tech Parks across the city Ads in Newspapers. Ads in Magazine. Ads in Print Partners. The coverage of all the activity in all the leading news papers of India and exclusive coverage in print partner. Event coverage in all the leading fashion magazines of India. ELECTRONIC MEDIA All the major news channels will cover the finale of the event. Exclusive coverage on TV Partner. Ads on TV Partner. OUTDOOR Hoardings in all the prime locations of Bangalore. PUBLICITY CAMPAIGN

11. RADIO Ad spots in Radio Partner. On location Coverage of the activity and the finale on Radio Partner. ONLINE Full coverage of the activity and the finale in blogs like www.missmalini.com and www.fashionexplosive.com. www.missmalini.comwww.fashionexplosive.com The world’s best beauty pageant forum www.missosology.com and www.beautypageant.com will cover the pre event, event and post event activity.www.missosology.com www.beautypageant.com Social media publicity round the year via FACEBOOK, INSTAGRAM, GOOGLE+, TWITTER, YOUTUBE, PINTEREST & TUMBLR. Live streaming of the final event. Online Voting. Official Website.

12. PUBLICITY CAMPAIGN ON GROUND Venue branding at the hotel, practice venue and the final venue. Backdrop branding Branding at all the venues where the official sub events will be happening before the finale. Red Carpet branding. Space to setup stalls at the venue during Auditions & finale. AFTER EVENT PUBLICITY (Within 1 month of the event) Limited edition Coffee Table Book on Fashion with the winners and Sponsors and Media Partners. Success Party with the winners. A short film on fashion with the winners. 1 fashion show to showcase the fashion collection with top models of India and the winners as show stoppers.

13. KFC 2015 provides an advertising and promotional platform for the event sponsors / partners through the various activities conducted in the Five weeks period. The media, be it local or national, are invited to cover the pageant and its activities all the way, including sponsor's activities where the sponsors have many opportunities to be publicized together with the contest itself. It will directly enhance the sponsors and brands image. Aided by the charm of the BEAUTY, there is no better platform for the good use of Fashion that provide the best chance to establish and enhance image, brand, product and draw attention of the consumer. BE OUR PARTNER

14. Venue Partner Branding Partner Media Partners Jewelers Partner Crowning Partner Technology Partner Voting Partner Title Partner Wardrobe Partner Gifting Partner Support Partner Production Partner Associate Partners PARTNER / SPONSORS / ASSOCIATES KFC TEAM IS LOOKING FOR FOLLOWING PARTNERS. SUPPORT TO DEFINE THE FASHION AND NEW TALENT.

15. CONTACT US Akash Agarwal - 08553354810 Seema Buthello - 09880927663 kfc@ellegancesolution.in akash@ellegancesolution.in www.ellegancesolution.in www.facebook.com/ellegancesolution www.twitter.com/ellegancesolution