1. Case Study : The Sugar Substitute Research Decision
Team Members :
Shao, Wan-Ting
Chandra , Ananya
Davari, Shaghayegh
Chinta, Niteeshkumar
Punreddy, Swathi
Rane, Shraddha
Case Study: The Sugar Substitute Research Decision

2. Case Study: The Sugar Substitute Research Decision
INTRODUCTION
Role of head of research and development (R&D) at a major beer company.
Stumbled on a new sugar substitute .
Make a decision of funding the budget or not
Case Study: The Sugar Substitute Research Decision

3. Case Study: The Sugar Substitute Research Decision
LEVELS OF INVOLVEMENT
Case Study: The Sugar Substitute Research Decision

4. ADVANTAGES -- THE MEDIUM LEVEL INVOLMENT
Rational+Emotional process
Employee involvement
Employee are closer
Creativity increase
Blind spot in problem identification
Case Study: The Sugar Substitute Research Decision

5. FACTORS -- MEDIUM LEVEL INVOLMENT
Contingencies of employee involvement
Decision structure
Source of decision knowledge
Decision commitment
Risk of conflict.
Case Study: The Sugar Substitute Research Decision

6. CONS – OTHER INVOLVEMENT
HIGH INVOLVEMENT
Prospect theory or escalating commitment, conflict among employees
The scientist to complain more and quit the research unit, lose some of synergy
LOW INVOLVEMENT
NO INVOLVEMENT
The chief is decisive , poor decision--higher failure, Self justification.
Case Study: The Sugar Substitute Research Decision

7. Case Study: The Sugar Substitute Research Decision
Thank You
Case Study: The Sugar Substitute Research Decision