1. The business culture inIt ly a
Tasnadi Melinda
ExCA, 1st year

2. CONTENT Overview of Italy; Italian culture- key concept and values;
Italian Society& Culture;
Gift Giving Etiquette;
Business Etiquette and protocol in Italy;
Italian Communication Styles;
Top Tips in Italian Business Culture
Conclusions.
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3. A brief overview of Italy
Greetings from the land of contradictions;
Italians do not live to work, but work to live;
They appreciate the inventiveness, imagination, intelligence and education.
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4. Italian Culture- key concept and values
Individualism;
Bella Figura;
Affective Communication.
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5. Italian Society & Culture
Italian Family Values:
The family is the centre of
the social structure and
provides a stabilizing
influence for its members;
Italian Style:
-Appearance matter in Italy,
-First impression are lasting impressions in Italy.
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6. Gift Giving etiquette
Do not give chrysanthemums as they are used at funerals;
Do not wrap gifts in purple, as it is a symbol of bad luck;
Gifts are usually opened when received.
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7. Business Etiquette and protocol in Italy
Relationships & Communication :
Italians prefer to do business with people they know and trust,
Italians are intuitive,
Italians are extremely expressive communicators.
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8. Italian Communication Styles
Italians speak a lot,
Avoid talking about religion, politics and World War II,
Good conversational topics include:italian culture, art, food, wine, family and films.
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9. Top tips on Italian Business Culture & conclusions
Italians are uneasy with the search for an absolute truth.
In depth, long-term planning is not really expected or respected.
Decisions are rarely reached by voting.
Punctuality is important, but human relations are more important.
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10. Thank you for your attention!
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