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Published byBarnard Flowers Modified over 9 years ago
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KISS 100 MEDIA PACK Q2 2014
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KEY HIGHLIGHTS – Q2 2014 KISS 100 now reaches nearly 1.9 million listeners every week Market share is 4.8% KISS listeners tune in for 10.2 million hours every week KISS 100 comes top against all commercial and BBC stations for reach amongst 15-34s KISS 100 is commercial share market leader amongst 15-34s and 15-44s KISS has 1.1m ABC1 listeners, and 1.4m Housewives tuning into KISS every week 984,000 KISS 100 listeners (53%) don’t listen to Capital, and 1.7m (91%) don’t listen to Capital XTRA The average age of a KISS UK listener is 30 (based on all respondents) 4.6 million people listen to KISS across the UK every week Source: RAJAR Q2 2014 Average Age Base: All Respondents
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KEY PROGRAMMING HIGHLIGHTS – Q2 2014 Rickie, Melvin and Charlie now reach1.5m listeners across the UK and 783,000 listeners in London each week Jez reaches 941,000 listeners Monday-Saturday between 9am and 12pm Monday –Sunday between 11am and 12pm KISSTORY now reaches 707,000 listeners in London and over 1.4 million across the UK Between 12pm – 3pm Neev reaches 669,000 listeners Between 3pm and 7pm Michael & Tinea reach 889,000 listeners in London Kiss reaches 38,000 more 15-34s than Capital and has a 25% higher reach among 15-24s than BBC Radio 1 (in the Kiss TSA) Source: RAJAR Q2 2014
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000 59% of our listeners are affluent ABC1’s 51% of our listeners are female THE KISS AUDIENCE Source: RAJAR Q2 2014
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ADULTS 15+ WEEKLY REACH Source: RAJAR Q2 2014 000s
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ADULTS 15+ MARKET SHARE % Source: RAJAR Q2 2014
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15-24 WEEKLY REACH 000s Source: RAJAR Q2 2014
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15-24 MARKET SHARE % Source: RAJAR Q2 2014
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15-34 WEEKLY REACH 000s Source: RAJAR Q2 2014
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15-34 MARKET SHARE % Source: RAJAR Q2 2014
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KISS 100 TRANSMISSION AREA
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