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Published byBartholomew Roberts Modified over 9 years ago
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Big Data Trends in the Google Era Application to Greek Politics Business and Environmental Technology Lab Environmental Engineering Department, Democritus University of Thrace Amaryllis Mavragani & Konstantinos Tsagarakis
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Big Data Large volumes (growing exponentially) Wide range of data sets High processing speed
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Google Tools Google Trends Google Correlate Keyword Planner
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Google Tools Are these tools credible enough for academic research? The answer seems to be positive
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Google Tools Many published papers using Google Trends Scientific fields include: Economics and Finance Medicine Behavior Social Sciences
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Aims & Scope We use these Google Tools to look into specific terms in greek politics
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Google Trends Keyword search Select time period Select location (Country/Worldwide) Outputs: A ‘What’s Trending’ graph Breakdown by City or Region Related Searches – Breakdown by Top & Rising
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Grexit A well-known term derived by the words ‘Greece’ & ‘Exit’ i.e. Greece exiting Euro
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Google Trends
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Default The greek word for default is “ Χρεοκοπία ”, though very commonly misspelled as “ Χρεωκοπία ”
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Default
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Google Trends
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Different Spellings
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Google Trends
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Noisy Data Varoufakis: Greek Economics Minister Incident with video with middle finger Not clear if real or fake
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Google Trends
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Google Trends requires careful use and analysis Normalized values Differences in results: Misspelling Use or not of accents
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Google Correlate Keyword search Outputs: Keyword’s correlation with other words or phrases Line Chart Scatter Plot
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Google Correlate
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Odd correlations Upload own time series Instant correlation results Line Chart & Scatter Plot
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Keyword Planner Keyword search Breakdown by Device Breakdown by Location
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Keyword Planner
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Absolute volumes of searches Breakdown by device allows further analysis Only goes two years back
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Conclusions Google tools Easy Fast Accessible
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Conclusions Google tools Careful analysis Languages Misspelling Accents Odd correlations
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Thank you
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