1. Ivey Visual Identity Update

3. To date, accepted names were Richard Ivey School of Business and for secondary references Ivey Business School. Feedback indicated there was a preference for standardization. Ivey Visual Identity Update

4. The Ivey family participated in this discussion and the result is a name that honours the Ivey family’s long-term commitment to the school…. IVEY BUSINESS SCHOOL (The building will remain The Richard Ivey Building.) Ivey Visual Identity Update

5. Point 1 Point 2 Point 3 Point 4 Point 5

6. Point 1 Point 2 Point 3 Point 4 Point 5

7. COLOUR… Ivey Visual Identity Update

8. White…. innovation possibility brilliance Ivey Visual Identity Update

9. Green…. growth learning transformation Ivey Visual Identity Update

10. Purple…. heritage wisdom individualism Ivey Visual Identity Update