1. SWEDISH TRAVEL AND TOURIST INDUSTRY FEDERATION Jan.lundin@travelindustry.se www.rts.se

2. SWEDISH TRAVEL AND TOURIST INDUSTRY FEDERATION Our Vision Tourism shall be the most expansive industry sector in Sweden doubling the turn over from 2010 to 2020

3. SWEDISH TRAVEL AND TOURIST INDUSTRY FEDERATION UNWTO prognosis for tourism by 2020

4. SWEDISH TRAVEL AND TOURIST INDUSTRY FEDERATION Sweden vs. the competition 1. Schweiz 2. Austria 3. Germany 4. France 5. Sweden 6. Canada 7. Spain 8. USA 9. Australia The report measures 139 countries. Using several pillars it creates an index that rank the countries competitiveness in the area Travel & Tourism Sweden is world leading in the pillars Environment, Culture and Sustainability. The report shows that Sweden has the prerequisites in place to be competitive. Our challenge is to build companies that will meet and exceed this opportunity.

5. SWEDISH TRAVEL AND TOURIST INDUSTRY FEDERATION What is our objectives? Create sustainable and profitable companies that will: Attract more venture capital to invest in the industry Increase the product creativity and competitiveness internationally Drive regional growth and employment

6. SWEDISH TRAVEL AND TOURIST INDUSTRY FEDERATION Strategy – RTS Growth model Entrepreneurship Business Incubators for SMEs TRIP on-line Business Community Training concepts & tools Innovations models Product development Entrepreneurship Business Incubators for SMEs TRIP on-line Business Community Training concepts & tools Innovations models Product development Infrastructure Hardware as well as digital It all about beeing international accessible as well as being able to electronic distribute the products internationally. Infrastructure Hardware as well as digital It all about beeing international accessible as well as being able to electronic distribute the products internationally. Financing / Venture capital Investment Fund Investment database – Match Making Venture Capital Seminars Financing / Venture capital Investment Fund Investment database – Match Making Venture Capital Seminars Activities in three identified key areas for increased economic growth

7. SWEDISH TRAVEL AND TOURIST INDUSTRY FEDERATION Our Toolbox Travel & Tourism On-line Business Community

8. SWEDISH TRAVEL AND TOURIST INDUSTRY FEDERATION

9. On-Line Travel & Tourism Business Community Public organizations Governmental bodies Destinations Authority's Private companies Individuals entrepreneurs Private organizations www.trip.se Competence Center www.trip.se Competence Center Business incubator Investme nt database Investme nt database Funding Bussines Partners Innovatio n Processe s Innovatio n Processe s Match Making