1. 1 Volvo Ocean Race – Sponsoractivatie Scheveningen 18 June, EVENT LAB Robeco Global Branding, Wilma van Rossum

2. Video: Join us on a voyage of discovery 2 Robeco

3. Why we started the Volvo Ocean Race sponsoring? 3 Robeco Increase our global brand awareness B2B and financial journalists Create a unique brand experience For gold & platinum clients/prospects Increase employee engagement and international collaboration

4. Unique business opportunity to achieve our goals Joining Team Brunel in the Volvo Ocean Race offers Robeco a dynamic and global platform to boost global brand awareness, worldwide activation and build an international company culture: It’s one of the top sporting events worldwide with a strong and appealing link to our B2B target groups (institutional, wholesale) Strong link with Robeco’s brand values and mentality. A lot of intelligence is needed in the race: it will be all around teamwork, risk management and data analytics Stopovers in relevant regions for Robeco (Europe, US, Middle East and Asia). Each stopover takes two weeks and has a race village for entertainment, sailing events and B2B activities Differentiating from competition: no other financial brand involved in the full race The global platform will stimulate Robeco employees to collaborate and helps to build an international company culture 4 Robeco

5. Scoring on the relevant criteria ? Increasing brand awareness globally – very high score VOR connotation is similar across countries, it’s high profile event with worldwide media exposure Link with business of Robeco – high score Strong link with our research based investments’ and team approach. Driving sales through hospitality to increase activation and loyalty – good score Big opportunity to leverage on VOR image but are we ready to use the potential to the fullest. Establish an emotional connect with clients and prospects – very high score VOR connects easily to heroism but also the connect can be there for months Inspire staff, build company pride and culture – very high score The VOR energy will lift Robeco culture to a new international high Support the social responsibility profile of the company – good score VOR is a truly sustainable race 5 Robeco Sponsoring the Volvo Ocean Race contributes to Robeco’s international ambition to grow.

6. Pressure cooker 6 Robeco First steps Project team Putting local sales offices in the lead for the stopovers events Define KPI’s

7. KPI’s GOAL: INCREASE GLOBAL BRAND AWARNESS Media Value Team Brunel (Robeco’s share): EUR 7-10 mln Reach of 3.000 B2B clients/prospects worldwide 30% aided brand awareness in NL (retail audience) 185 interactions with financial journalists and 150 sutbstantive articles published GOAL: CREATE A UNIUQE BRAND EXPERIENCE 1.000 – 1.500 guests attending stopovers 100 gold & platinum clients (company level) 20 financial journalists Event rating above 8 GOAL: INCREASE EMPLOYEE ENGAGEMENT AND INTERNATIONAL COLLABORATION 75% of colleagues are engaged via different communiation activities 7 Robeco

8. Sponsor activation: integrated approach 8 Robeco Branding campaign: print, online, social Client Emailings/Newsletters and videos Stopover Magazines + activation via social media Employee online game

9. KPI : Reach of a global audience Highlights: Online : > 20.000 online articles; 92 per day, number of sources: 1.920 Top countries by number of articles: Spain, Italy, US, France, NL Social Media: > 50.000 Team Brunel fans on Facebook, > 12.000 followers of Team Brunel on twitter, > 3.000 users of Team Brunel app 9 Robeco

10. KPI: Reach in our B2B target groups Highlights : > 10.000 unique visitors (B2B) VOR related content on our websites > 39.000 engagement (= clicks, shares, likes ) with VOR related articles and the VOR stopover magazine VOR Magazine > 6 million impressions > 7.500 interactions with B2B clients and prospects via invitations, emails, newsletters, brochures and stopover magazines 10 Robeco

11. KPI : Reach in our retail target group (NL only) Highlights: 1,9 million views VOR TV programs (Helden op Zee and VOR Update). 6 editions to go. 1.160 clients subscribed for Lisbon- competition (1 winner) 2.700 clients subscribed for Team Brunel bag Forecast: 1.000 new clients via our new VOR TV commercial and online campaign 11 Robeco

12. KPI : Guests attending stopovers Highlights: Since the start we received more than 525 guests in 7 stopovers Scheveningen & Gothenburg + 1.250 Quotes from clients: “best event ever”, “over the moon”, “once in a life time experience” VOR events rated with 8,9 by clients. 12 Robeco

13. KPI: employee engagement and increase collaboration Highlights “Sponsoring the VOR has enhanced my company pride” : 70% agrees to strongly agrees “Sponsoring the VOR has added value for Robeco”: 83,4% agrees to strongly agrees 13 Robeco

14. Our main learnings so far … An unforgettable experience for everyone who was there An event with a major impact on visitors was a great choice Not all stopovers were entirely suitable (Sanya, Brazil, timing Abu Dhabi) Putting sales office in the lead for the stop overs was a success Volume of PR & Social media coverage for Robeco beyond expectations Media coverage from the VOR mainly online, less above-the- line This project has promoted strongly the internationalization of Robeco and increased pride in Robeco 14 Robeco

15. TV Commercial 15 Robeco

16. Client video Lisbon 16 Robeco