1. AGROCHEMICAL MARKET POTENTIAL & OPORTUNITIES IN TURKEY
Halil Ibrahim BUYUKEGEN
Business Development Manager
SAFA TARIM AS – TURKEY
2nd Eastern Europe Crop Protection Forum & International Agrochemical Exhibition Turkey

2. Turkey with some key figures Turkey Economy Agro sector
Overview
Turkey with some key figures
Turkey Economy
Agro sector
Pesticide Market
Trends & Opportunities

3. Turkey with some key figures
15th largest economy in the World and 6th largest economy in EU.
The largest youth population when compared to the 27 EU countries.
68 Million GSM user (2013) – 3 Companies: Turkcell, Vodafone and Avea)
30 Million Internet User ( 2009)
60 Million Credit Card Users

4. Turkey with some key figures
Turkey is the 10th largest steel producer in the World.
Turkey is the 15th largest automotive producer in the World.
Turkish Airlines is fastest growing company in Europe (131 Million Passenger)
Turkey is World’s biggest Boron producer
Turkey is 7th most visited holiday destination in the World.
Out of World’s 100 best hotels, 20 are from Turkey.

5. Turkey with some key figures on Agriculture
One of the most important Agricultural producer in the World.
The World leader in dried Figs, Hazelnuts and dried Apricot.
The biggest milk and diary producer in the region
Biggest cherry producer in the World
Cereals production 29,2 Million tons.
Wheat production 20 Million tons (9th largest wheat producer in the World)
Tomato 10 Million tons (3rd biggest in the World after China and USA)
Cucumber 1,7 Million tons (3rd biggest in the World)

6. Turkey with some key figures on Agriculture
Pepper production (2nd biggest in the World)
Apple 2,5 – 3 Million tons (3rd biggest in the World)
Watermelon 5-6 Million tons (Second biggest in the World)
Chickpeas (3rd biggest in the World)
Citrus 3 Million tons
Grapes 4 Million tons
Olive 1,6 Million tons

7. Turkey with some key figures on Agriculture
Cotton 1, Million tons
Potatoes 4 – 5 Million tons
Pistachio 4th biggest in the World
Onion 5th biggest in the World
Lemon 6th biggest in the World

8. Turkey with some key figures on Agriculture
Strong Infrastructure
Highly experienced competitive work force
Strong geographical position favorable climate conditions for almost all type of Agricultural crops

9. Turkey with some key figures on Agriculture
Field Crops
BLACK SEA
Vegetables
Fruits & Tea
EGEAN
SEA
Field Crops & Fruits
Field Crops,Vegetables and Fruits
Field Crops
MEDITERENIAN SEA

10. Turkey with some key figures on Agriculture
Size of arable land km2 (40% of Turkey)
Share of Agriculture in GDP is 7,8% and it employs about 24% of total employment.
Total export of agricultural products reached more than 12 Billion USD.
189 countries 663 different agricultural products.
Turkey’s greenhouse about Ha
Spain Ha
Italy Ha
Greece Ha

11. Turkey with some key figures on Agriculture
Major Agricultural Projects
Southern Anatolia Project (GAP)
Ha arable land will open irrigation
Fertile land, irrigation potential and favorable climate
Potential downstream industries
Konya Plain Project (KOP)
Ha of arable land will open to irrigation
Increasing agricultural diversity
East Anatolian Project (DAP)
Ha of land will open for irrigation
Eastern Black Sea Project (DOKAP)
Fisheries and aquaculture development
Forest management and Forestry development
KOP
DAP
GAP
DOKAP

12. Turkey Economy 76 Million population
Million tourist every year (Tourist reserve 26 Billion USD)
Purchasing power per Person ( USD – 2012)
Economy Growth
Percentage
2011 8%
2012 4%
2000
2011
2012
Total Export
28 Billion USD
135 Billion USD
153 Billion USD
Total Import
54 Billion USD
240 Billion USD
237 Billion USD

13. Turkey Economy Major Import Countries Percentage Russia 11% China 9%
Most Export Countries
Export Value
Germany
13,6 Billion USD
Iraq
11,6 Billion USD
England
8 Billion USD
Russia
7 Billion USD
Italy
France
6 Billion USD
USA
5,5 Billion USD
Egypt
4 Billion USD
Saudi Arabia
3,7 Billion USD
Spain
Major Import Countries
Percentage
Russia
11%
China 9%
Germany 8%
USA 6%
Italy
Iran 5%

14. Turkey Economy
Gross National Production GDP 820 Billion USD. (Year 2013)
60 Billion USD from Agricultural Production (Year 2012)
Inflation rate 6-8 %
Agricultural Sector growth 6% in a year
Rain 643 mm/year
Approximately 5 Million Ha irrigate.
SOURCE:
THE REPUBLIC OF TURKEY PRIME MINISTRY INVESTMENT SUPPORT AND PROMOTION AGENCY
TUIK – TURKISH STATISTICAL INSTITUTE

15. Pesticide Market in Turkey
165 companies active (First 20 – 25 companies controlling more than 90% of market)
28 formulation plants (2 multinational companies, 26 local companies)
App dealers
App retailers are agricultural engineers
Total Agrochemical consumption MT
Imported MT (43%)
Local produced MT (57%)
– MT total Agrochemical production capacity 98%- 99% belong local Turkish Companies

16. Pesticide Market in Turkey
Product Category
Group %
USD
(Million)
Active Materials
Insecticide 32
144
Imidacloprid, Acetamiprid,Emamectin Benzoate, Chlorpyrifos ethyl, Lambda cyhalothrin
Herbicide 29
130
2,4 D Acid, Glyphosate, Nicosulfuron, Paraquat
Fungicide 28
126
Mancozeb, Tebuconazole, Metalaxyl, Propineb, Copper Based Products
Acaricide 5 23
Hexythiazox,Abamectin,Spirodiclofen etc.
Others 6 27
PGR, Mollucicide, Rodenticide, Spindle oil, etc.
Pesticide Usage in Turkey – Excluded Tax
2000 – Total consumption was 207 Million USD
2011 – Total consumption app. 450 Million USD ….
2013 – Total consumption app 480 Million USD
Between 2000 and 2011 consumption increased more than double.

17. Pesticide Market in Turkey
IMPORTANT CROPS PESTICIDE USE MILLION USD
CROP NAME
PESTICIDE USE AMOUNT
WHEAT
70 – 80 Million USD
COTTON
65 – 70 Million USD
VEGETABLES
45 – 50 Million USD
GRAPES
CITRUS
20 – 25 Million USD
CORN
FRUITS
25 – 30 Million USD
RICE
8 – 10 Million USD
OLIVE
4 – 5 Million USD

18. Trends & Opportunities
FARMERS TRENDS
Organic farming grows (safer, newer and more environment friendly pesticide such as SC,WG, EW approved for use organic crops)
Farmer Demand is big but need cost-effective products.
Still generic products are key trend
Farmers, in fact transitioning away from use of older broad spectrum pesticide and safer, more environment friendly compounds (especially vegetable and grape producers)
This is likely increase development and adoption of Integrated Pest Management (IPM) and move to more environment friendly compound.

19. Trends & Opportunities
FARMERS TRENDS
EC and SL still strong sales exist because of efficacy of formulations and cost advantages.
Premixes products and their formulations.

20. Trends & Opportunities
INDUSTRY TRENDS
Global drivers & Industry response
Advanced formulations
Cost- effective products
Food chain demand for lower residues , short pre-harvesting intervals
Selective product
Short persistence and lower toxicity
New market
New uses
Bio pesticides, pheromones, traps ..etc.

21. Trends & Opportunities
With a population of 76 Million and growing, Turkey represents one of the largest markets in the region.
Government has made development of the agricultural sector a priority, ensuring continued levels of investment.
Rising income and changing consumer habits.
Dynamic, Stable and attractive economy

22. Trends & Opportunities
International Hub
Access to Multiple Market (Europe, Black Sea countries, Middle East, North Africa, Central Asia and Caucasus 1,5 billion population , 25 Trillion USD GDP)
Energy Corridor
Structural reforms

23. Halil Ibrahim BUYUKEGEN
Thank you. 谢谢
Halil Ibrahim BUYUKEGEN