1. COMMUNICATION STUDIES Master Communication Studies 2015-2016 April 24, 2015

2. Lets introduce…….  Jeanet Luijerink →Study counselor (pre) Master CS Present: Monday, Tuesday, Thursday, Friday (Cubicus C106) E-mail: j.w.m.luijerink@utwente.nlj.w.m.luijerink@utwente.nl  Mark Tempelman → Graduation coordinator Master CS Present: Monday till Friday (Cubicus C216) E-mail: m.h.tempelman@utwente.nlm.h.tempelman@utwente.nl

3. MASTER Communication Studies (CS) The masterprogramma CS is a one year study programme (60 EC) The masterprogramme CS has been designed so that the student is personally responsible for his/her own course of study and academic progress. ↓ Within the masterprogramme students are given freedom to make choices, so the masterprogramme CS is not the same programme for all the students of Communication Studies. After completing succesfully the masterprogramme you may call yourself → Master of Sience (MSc)

4. MASTER PROGRAMME (1) Before starting with the master’s programme you have to choose between one out of (next year) four specialisations. -Marketing Communication -Corporate Communication -Media and Communication (start only in september) -Technical Communication Each specialisation includes a specific range of courses. When you f.e. have chosen for the specialisation Marketing Communication, you can choose also elective courses from the other specialisations offered!

5. MASTER PROGRAMME (2) For each specialisation the generic study trajectory looks as follows:  Compulsary courses (10 EC) - Core courses of the chosen specialisation ( 2 courses of 5 EC each); Offered twice per year (each semester). (It is not allowed to take more than one core course, because of the content-related overlap!)  Elective or specialisation courses (20 EC) (offered once a year!) (at least two courses within the specialisation you have chosen!)  Master thesis (30 EC)

6. MASTER PROGRAMME (1) ( start Sept. 2015 ) Obligatory Elective Graduation Semester 1 (15/16)Semester 2 (15/16) Block 1ABlock 1BBlock 2ABlock 2B 5EC Essentials in… 5EC Research Topics in… Master Thesis 30 EC 5EC Specialisation or elective course (1) 5EC Specialisation or elective course (2) 5EC Specialisation or elective course (3) 5EC Specialisation or elective course (4)

7. MASTER PROGRAMME (2) ( start Sept. 2015 ) Obligatory Elective Graduation Semester 1Semester 2 Block 1ABlock 1BBlock 2ABlock 2B 5EC Essentials in… 5EC Research Topics in… 5EC Specialisation or elective course (4) 5EC Specialisation or elective course (1) 5EC Specialisation or elective course (2) Master Thesis 30EC 5EC Specialisation or elective course (3)

8. MASTER PROGRAMME (3) ( start Sept. 2015 ) Obligatory Elective Graduation Semester 1Semester 2 Block 1ABlock 1BBlock 2ABlock 2B 5EC Essentials in... 5EC Research Topics in… 5EC Specialisation or elective course (3) 5EC Specialisation or elective course (4) 5EC Specialisation or elective course (1) Masterthesis 30EC 5EC Specialisation or elective course (2)

9. MASTER THESIS (30 EC) You can start with the Master thesis if………………..:  you have completed successfully your bachelor CW or pre- master CS,  you have completed successfully the Essentials course and two specialisation/elective courses, so you have completed successfully your coursework in terms of study load at least 15 out of 30 EC.

10. Starting with the master CS……… From the academic year(12/13) a so called “harde knip” is implemented for all bachelor and pre- master students! ↓ You can only be admitted to the Master CS at the moment you have completed your bachelorprogramma CW or pre-masterprogramme CS completely! You can start with the master’s programme in September or February. Before starting with the master CS you have to fill in the registrationform Master CS, you can find on our (master)website http://www.utwente.nl/cw/master/forms_manuals_regulations/registratio n-form-master-cs-14-15.pdf

11. For pre-master students starting with the master…… Your enrolment will switch from a premaster enrolment with a payment per EC to a master enrolment with payment of Tuition Fees. What does this mean? 1.When you pass your last course for the PM contact the Study counsellor. Admission Statement C CSA 2.CSA will contact you about how to finalize your enrolment and payment of tuition fee 3.You can choose between two payment methods: Single transfer or Payment by instalment (please arrange payment method with CSA) 4.As soon as you have signed the authorisation form you will be enrolled in the master’s programme

12. Pre-master students …… Premaster not finalised at 1 September 2015? Please re-enrol in Studielink for your pre-masterprogramme!Studielink You already paid the amount for this premaster at the start of this premaster.

13. For bachelor students starting with the master……… If you will pass your my bachelor’s programme CW this summer and transfer to our master CS  You have to re-enrol in Studielink for your bachelor CW!  Do not forget to arrange the payment of your tuition fees in Studielink.  The sooner you re-enrol for the bachelor, the sooner CSA will be able to change your registration from bachelor to master’s student when they receive the letter of admission.  CSA can’t make any changes until you have re-enrolled for the bachelor!

14. COMMUNICATION STUDIES April 24, 2015

15. The Master Communication Studies  Research oriented 60 EC programme, subsequent to the bachelor Communication Science or pre-master Communication Studies.  Full-time programme  No part-time enrolment..!  Four specialisations to start in each semester:  Corporate Communication  Marketing Communication  Technical Communication  Media & Communication (will expire as of February 2016)  30 EC courses + 30 EC Master Thesis  Language for all specialisations is English

16. The Master Communication Studies  Programme outline Master CS (2014 – 2015)  Enrolment in September or February  Essentials and Research Topics offered in each semester  A variety of elective courses offered in each block http://www.utwente.nl/cw/master/study_programme/ http://www.utwente.nl/cw/master/study_programme/

17. The Master Communication Studies  Programme outline Master CS (2014 – 2015)  Elective courses (Marketing, Corporate and Media) :  Each specialisation offers a number of elective courses  For the Marketing, Corporate and Media specialisations, two elective courses (10 EC) must be selected within the chosen specialisation.  The remaining 10 EC can be filled by elective courses from either the chosen specialisation, other CS specialisations or even from other master programmes at the University of Twente or else  Fixed programme Technical Communication:  Essentials and research topics course (10 EC) and…,  User support (5 EC), Philosophy of Technology (5 EC), Authoring and Collaboration Tools (5 EC) and…,  One of the following: Designing Learning and Performance Support (5 EC), Human Computer Interaction (5 EC) or User Centered Design of New Media (5 EC)

18. The Master Communication Studies  Media & Communication (will expire as of February 2016)  Essentials and Research Topics course will be offered for the last time in the 1 st semester of the academic year 2015-2016  The elective courses of the Media & Communication specialisation will continue to be offered as possible elective courses for the remaining specialisations  Combinations then can be made between, for example the Corporate specialisation, and elective courses from the previous Media & Communication specialisation.

19. The Master Communication Studies Communication means:  (Social) Media channels  Package / product designs  Interpersonal communication  In-group communication  Consumer environments  (ICT) technology  Print media  …..

20. The Master Communication Studies Corporate Communication Marketing Communication Technical Communication

21. Corporate Communication  Research direction  Communication of organisations, in organisations and between organisations  An interplay between internal and external communication(s)  Main research topics  Reputation management, Public Affairs  Organisational trust and CSR issues  Identity issues (corporate, organisational and visual)  Relationships / Networking (in and between organisations)  Leadership and Employee Communication

22. Corporate Communication (Examples)  Crisis responses and multiple stakeholder (media) strategies Prof. dr. Menno de Jong Professional and Organisational Communication Dr. Jordy Gosselt Public Affairs / Media and Organisations Dr. Ardion Beldad Trust in organisations during crisis situations

23. Marketing Communication  Research direction  Marketing communication focusses on the effects of communication means (i.e. advertising), environmental (design) aspects as well as aspects of message content, on consumer behaviour.  Main research topics  Consumer responses towards CSR communication  Consumer information processing  Service environments and service encounters  (Multi-) Sensory marketing  Brand equity, Brand personality and Brand management

24. Marketing Communication (Examples)  Effects of virtual technology towards online shopping behaviour Prof. dr. Ad Pruyn Marketing Communication and Consumer Behaviour Dr. Anna Fenko Multi-sensory Marketing and Product Experience

25. Media and Communication  Research direction  Media and Communication is about developing an understanding of the psychological processes behind (new) media use and media design in order to effectively translate that knowledge into media and communication strategies.  Research topics  Implementation and effects of E-government strategies  Adoption and user centered design of (new) media  Effects of multi channelling and cross-media strategies  The dynamics and effectiveness of social network communities  ICT and (new) media usage in and between organisations

26. Media and Communication (Examples)  How (new) media applications can enable human interaction Prof. dr. Jan van Dijk Member of “Cohen-committee”, investigating the riots in Haren.

27. Technical Communication (new specialisation)  Research direction  Technical communication is concerned with how we use and perceive (instructional) communication related to products or services  It also addresses how communication means, supporting technological innovations, can best be designed for optimal usability  Finally it also incorporates intercultural aspects as a result of the globalization of consumer markets  Main research topics  Instructional Design  User Support  Philosophy of Technology  User Centered Design of (New) Media

28. Technical Communication (Examples)  Designing efficient user support for technological innovations Dr. Joyce Karreman User Centered Design of Instructional Communication Prof. dr. Menno de Jong Professional and Organisational Communication

29. Master Thesis CS  30 EC Research assignment  Positioning of the Master Thesis CS

30. Master Thesis CS  Collaboration with external organisations is possible; though:  Feasibility is depending on research question(s)  Possible trade off between internship and research  Consider the degree of independence as a researcher

31. Labour Market for CS-alumni  Negotiate Linked-in profiles of CS alumni  Example search string “communication studies”

32. Labour Market for CS-alumni  Researching Linked-In profiles of CS alumni  Academic years  2011-2012,  2012-2013,  2013-2014  In total 365 alumni of which 321 had an active Linked-In profile  Some results based on these 321 alumni Linked-In accounts:  78% of the alumni is currently employed  72% of them found a job within 3 months after graduating  A follow-up survey is currently underway  Including topics such as: the perceived academic level of current job and job satisfaction.

33. Labour Market for CS-alumni  Researching Linked-In profiles of CS alumni